research specialists’ expert methodology now readily
available to DMOs across the globe.
FRANCISCO, CA (March 13, 2006) — Destination
AnalystsTM, one of the
travel industry’s most respected marketing research
companies, today released its complete research
product line for destination marketers. Designed
to be affordable and easily implemented, this
set of studies has been anticipated since the
company’s founders left the San Francisco CVB
to bring affordable tourism research to the world.
destination marketing products give budget conscious
travel marketers access to a comprehensive research
program that will put them on par with not just
top destinations, but the biggest and best brands
in the world,” said Managing Partner, Erin Francis.
destination marketing research product line includes
almost a dozen individual studies, in the areas
of Website and E-Marketing, Advertising, Convention/Meetings/Group
Business, and Membership.
addition to helping DMOs further understand their
brand and target audiences, the studies also empower
them against one of their biggest and most common
challenges: measuring marketing success. The product
line includes ROI, conversion, and economic impact
studies. As sales and marketing organizations,
this allows them to truly gauge if their efforts
are yielding the desired results.
survey-based using online methodology, all products
are customizable to the specific destination and
the DMOs unique goals or informational needs.
Destination Analysts will, of course, continue
to offer all manners of custom research in addition
to the research products.
information on the complete research line for
destination marketers can be found at www.destinationanalysts.com/dmo.htm.
Based in San Francisco, California, Destination
is one of the travel industry’s premier
boutique marketing and research consultancies.
Destination Analysts was established in 2003 to
pioneer affordable, technology-based market research
and marketing solutions for tourism and lifestyle-related
businesses. The company’s portfolio has
quickly grown to include Jackson Wine Estates,
the Fiji Islands Visitors Bureau, the United States
Forest Service, and DDB-Seattle. The needs of
our clients are carefully analyzed and are the
centerpiece of everything we do. David Bratton,
founder of Destination AnalystsTM,
says it best, "Our entire reason for existing
is to help our clients thrive, and our goal is
always to provide them with affordable and innovative
methods to make their marketing soar."