addresses wine country tourism leaders
FRANCISCO, CA (February 16, 2005) — Destination
David Bratton, spoke today to about 135 leaders
in the Sonoma County hospitality, wine, food and
recreation industries at the Santa Rosa Tourism
Summit held at the at the Hilton Sonoma Wine Country
Hotel. The event brought together local leaders
to hear from tourism industry experts on trends
that will impact how the regions' tourism marketing
dollars should be spent in the future.
presented recently developed demographic and psychographic
profiles of the wine country visitor. "The typical
San Francisco visitor who heads north to Sonoma
wine country is Caucasian, married, on average
53 years old, well educated, lives in a big house
and prefers wine to beer."
20 percent of San Francisco's 4 million hotel
guests will take at least one day trip to wine
country while in the Bay area. Interestingly,
both San Francisco leisure and business or convention
visitors are equally likely to come up to wine
country," Bratton told the group. "The region's
tourism feeder markets may not be as limited to
the Bay Area and California's central valley as
you might think. New York, Chicago, Washington
and Boston contribute significant numbers of visitors.
These are the main places of residence of San
Francisco visitors who come up to wine country."
more information on Bratton’s presentation contact
More information on the event can be found at
Santa Rosa's Press Democrat's website.
Based in San Francisco, California, Destination
Analysts (www.destinationanalysts.com (www.destinationanalysts.com)
is one of the travel industry’s premier
boutique marketing and research consultancies.
was established in 2003 to pioneer affordable,
technology-based market research and marketing
solutions for tourism and lifestyle-related businesses.
The company’s portfolio has quickly grown
to include Jackson Wine Estates, the Fiji Islands
Visitors Bureau, the United States Forest Service,
and DDB-Seattle. The needs of our clients are
carefully analyzed and are the centerpiece of
everything we do. David Bratton, founder of Destination
Analysts, says it best, "Our entire reason
for existing is to help our clients thrive, and
our goal is always to provide them with affordable
and innovative methods to make their marketing