Francisco-based marketing research firm announces
new product line, the Bureau Website Analyzer™.
FRANCISCO, CA (January 29, 2005) — DESTINATION
known for its innovative, affordable marketing
research solutions announced today its anticipated
website audience profiling tools for convention
& visitors bureaus and local tourism authorities.
development for the past year, the bureau Website
Analyzer™ product line is an audience profiling
survey instrument designed to capture mission
critical marketing intelligence for association
executives who need to improve their electronic
marketing and more effectively communicate inside
and outside their organization.
Bureau Website Analyzer™ system is designed give
destination marketers an extraordinarily valuable
set of information, all done with maximum ease
and minimum cost. By bringing multiple CVBs under
one cost-sharing umbrella of a single online survey
questionnaire and one reporting/analysis instrument,
brings modern custom research to new quality heights
and new cost lows. Our modern technology and unrivaled
industry expertise allows Destination AnalystsTM
to provide custom research at for a fraction of
existing market prices for custom quantitative
organizations gain invaluable data, cleanly presented
and ready for public distribution including:
Detailed demographic and psychographic profiles
of each user type, including potential visitors,
meeting planners, the travel trade and media.
Comprehensive website user needs assessments.
Expected visitor trip characteristics, and travel
budget and frequency.
Based in San Francisco, California, Destination
Analysts (www.destinationanalysts.com (www.destinationanalysts.com)
is one of the travel industry’s premier
boutique marketing and research consultancies.
was established in 2003 to pioneer affordable,
technology-based market research and marketing
solutions for tourism and lifestyle-related businesses.
The company’s portfolio has quickly grown
to include Jackson Wine Estates, the Fiji Islands
Visitors Bureau, the United States Forest Service,
and DDB-Seattle. The needs of our clients are
carefully analyzed and are the centerpiece of
everything we do. David Bratton, founder of Destination
AnalystsTM, says it
best, "Our entire reason for existing is
to help our clients thrive, and our goal is always
to provide them with affordable and innovative
methods to make their marketing soar."