Tourism industry research specialists will conduct major study of Fisherman’s Wharf visitors.

SAN FRANCISCO, CA (APRIL 10, 2006)— The Fisherman’s Wharf Community Benefit District of San Francisco, announced that it contracted with Destination Analysts, Inc., a San Francisco-based travel industry marketing & research company, to conduct a major study of visitors to the Wharf area. “This research project is the first of its kind,” say Karen Bell, Executive Director of the CBD. “It will provide us with the information we need to market our neighborhood as the World-class destination it is, and make good decisions as we work to build and reinforce the Fisherman’s Wharf brand.”

Fisherman’s Wharf is San Francisco’s most popular tourist attraction, and the new community benefit district (CBD) has been charged with improving the neighborhood’s business and residential climate. “We know that the Wharf is a major tourist attraction, visited by about 75 percent of San Francisco hotel guests. We don’t know much, however, about day visitors from the Bay Area, or for that matter, much about the tastes and preferences of the area’s visitors overall. This will be a fantastic opportunity for the CBD to learn about their customers,” adds Destination Analysts' Managing Partner, Erin Francis.

The study will be conducted in three waves, beginning in April and ending in October of 2006. During the study period, Destination Analysts plans to interview almost 1,000 visitors at locations around the Wharf. The CBD plans to distribute the survey results to its members in early November.

About Destination Analysts: Based in San Francisco, California, Destination Analysts (www.destinationanalysts.com (www.destinationanalysts.com) is one of the travel industry’s premier boutique marketing and research consultancies. Destination Analysts was established in 2003 to pioneer affordable, technology-based market research and marketing solutions for tourism and lifestyle-related businesses. The company’s portfolio has quickly grown to include Jackson Wine Estates, the Fiji Islands Visitors Bureau, the United States Forest Service, and DDB-Seattle. The needs of our clients are carefully analyzed and are the centerpiece of everything we do. David Bratton, founder of Destination Analysts, says it best, "Our entire reason for existing is to help our clients thrive, and our goal is always to provide them with affordable and innovative methods to make their marketing soar."