Press & Media
“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”
“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”
“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”
“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”
“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”
“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”
In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”
“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”
“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”
The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.
“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”
The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.