Destination Analysts launches anticipated website audience profiling tool for destination marketing organizations

	San Francisco-based marketing research firm announces new product line, the Bureau Website Analyzer™.
	SAN FRANCISCO, CA (January 29, 2005)—DESTINATION ANALYSTS (www.destinationanalysts.com), known for its innovative, affordable marketing research solutions announced today its anticipated website audience profiling tools for convention & visitors bureaus and local tourism authorities.
	Under development for the past year, the bureau Website Analyzer™ product line is an audience profiling survey instrument designed to capture mission critical marketing intelligence for association executives who need to improve their electronic marketing and more effectively communicate inside and outside their organization.
	The Bureau Website Analyzer™ system is designed give destination marketers an extraordinarily valuable set of information, all done with maximum ease and minimum cost. By bringing multiple CVBs under one cost-sharing umbrella of a single online survey questionnaire and one reporting/analysis instrument, Destination Analysts brings modern custom research to new quality heights and new cost lows. Our modern technology and unrivaled industry expertise allows Destination Analysts to provide custom research at for a fraction of existing market prices for custom quantitative research.
	Participating organizations gain invaluable data, cleanly presented and ready for public distribution including:
		Detailed demographic and psychographic profiles of each user type, including potential visitors, meeting planners, the travel trade and media.
		Comprehensive website user needs assessments.
		Expected visitor trip characteristics, and travel budget and frequency.
	About Destination Analysts: Based in San Francisco, California, Destination Analysts (www.destinationanalysts.com) is one of the travel industry’s premier boutique marketing and research consultancies. As a relatively new, but fast growing independent consulting firm, Destination Analysts work has served major travel industry players such as the San Francisco Convention & Visitors Bureau, California Tourism, the Fiji Visitors Bureau, the USDA Forest Service, and Mering & Associates. The needs of our clients are carefully analyzed and are the centerpiece of everything we do. David Bratton, founder of Destination Analysts, says it best, "Our entire reason for existing is help our clients thrive, and our goal is always to provide them with affordable and innovative methods to make their marketing soar."