Cities come out on top in 2023 in terms of the number of trips Americans have planned. Historically, beach destinations always garnered the most excitement among American travelers, with cities coming in at a close second. However, the pandemic upended the travel landscape, and by summer of 2020 half of Americans said they would be […]
Wariness about the travel industry can be seen in American travelers’ predictions about what will happen in 2023. Yet they remain very excited about their travels ahead—from capitalizing on dream trips to enjoying more authentic experiences. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by […]
With Japan reopening its borders to tourism on October 11, 2022, for the first time since the initial lockdowns of the COVID-19 pandemic, we were curious about how interested American travelers are in visiting Japan in the next year. First, Destination Analysts wanted to understand how many American travelers are aware that Japan is now […]
Over half of American travelers say they are taking a vacation or other trip this holiday season, and the majority of these holiday travelers are still open to ideas and destination inspiration. Meanwhile, as many Americans feel a recession looming, deals, discounts and rewards programs are gaining importance. IMPORTANT: These findings are brought to you […]
During Destination Analysts’ November 2022 webinar update on The State of the American Traveler, we sat down with representatives from Wheelchair Travel, Accessible Travel Solutions, as well as Travel Oregon and Visit Mesa to discuss broadening accessibility to travel experiences and increasing the industry’s ability to be more welcoming to all. You can watch […]
Amidst the hubbub around the midterm elections and continued whispers around recession fears, American travelers quietly passed a milestone in the COVID-19 pandemic in the most recent The State of the American Traveler study, fielded from October 15-22, 2022. For the first time since the start of the pandemic over two and a half years […]
Economic anxiety is increasing, and a period of more cautious travel spending appears imminent. Fortunately, holiday season trips and the near-term outlook for travel remain healthy. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below […]
Do Americans see travel as a worthwhile investment even in the face of a recession? Many say yes—even viewing travel as essential spending. Meanwhile, American travelers seem to be experienced with considering and adjusting for natural disasters when it comes to travel planning. IMPORTANT: These findings are brought to you from our independent research, which […]
Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles Partnership. For our Fall 2022 Segments Edition, we looked at trending traveler profiles from The […]
Every month as part of our The State of the American Traveler Study, Destination Analysts asks 4,000 panelists to share—in an open-ended format—which domestic and foreign destinations are at the top of their travel lists for the next 12 months. Here are the top 3 domestic and top 3 international destinations for U.S. travelers as […]