California
is the number one travel destination in the United
States. Tourism annually generates more than $75
billion in direct travel spending for the state’s
economy. For a state where tourism is so large
and important, its funding for tourism promotion
is relatively small. California’s state
funding for tourism currently ranks 31st in the
nation, on approximate par with states like South
Dakota. In this landscape of restricted funding,
California wanted to develop a low-cost way to
reach potential travelers and provide them with
value-added offers that would make the state more
affordable and provide tourism related businesses
with a way to reach these visitors.
Solution
The
state’s advertising agency asked Destination
Analysts to develop an innovative, online offer
delivery system, California Vacation Offer Wizard.
Offer Wizard is a database of discounts and other
incredible offers at California's attractions,
shops, restaurants, transportation providers,
and hotels. This heavily-used service allows potential
visitors to search for offers by region and type.
It also allows California businesses to log-in
and administer their own offers, making changes
and updates as suits their business needs. Offer
Wizard provides a flexible, trackable system of
value-added offer delivery with near zero on-going
costs to the State.
Results
Currently
over 600 business from all California regions
have registered and placed offers on Offerwizard.com.
Thousands of the offers have been downloaded and
used by visitors to California.
