Effective
marketing and sound market research go hand and
hand. Our affordable research products have been
developed and tested with the special needs of
destination marketing organizations specifically
in mind. Each of these products can be quickly
customized and implemented for your organization.
To learn about the benefits of these products,
you can view our online product demos or talk
with our staff.
Destination Website ROI Analysis System
Our Destination Website ROI Analysis System TM
is an affordable and effective solution to meet
the increasing demands marketers feel for sophisticated
ROI measurement. This system quantifies the real
return on investment of your website to your destination.
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Advertising
Concept Testing System
Stop taking high-cost risks on advertising and
discover what creative direction will have the
most profound effect on your target audience.
Gain clear direction on what advertising creative
is most appealing to your target market. This
powerful advertising study is easily adapted for
almost any print advertising campaign, and can
also be used to study television, radio, online
and outdoor advertisements. <<
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Destination
Brand Analysis System
Focus your marketing with a clear understanding
of your destination's essential attributes and
recommendations on how to most effectively harness
the power of your brand with our comprehensive
brand analysis system. Our system was developed
to address the specific branding needs of DMOs
and provides actionable recommendations for market
strategy and co-op fund raising.
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Destination
Advertising Effectiveness and Tracking Study
This comprehensive study empowers you with the
data you need to demonstrate your advertising's
effectiveness and demonstrate the influence it
has over time-on customer behavior. This advertising
study is easily adaptable to almost any print
advertising campaign, and can also be used to
study television, radio and online, outdoor advertisements.
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Visitor
Center Evaluator
Destination Analysts' Visitor Center EvaluatorTM
is a powerful tool to gain information from your
in-market travelers, including detailed visitor
demographic and behavioral profiles, visitor/customer
satisfaction, and an identification of opportunities
for increasing sales and ad revenue.
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Visitor
Guide/Visitor Kit Conversion Study
Destination Analysts' visitor kit conversion study
can help you gauge how your visitor kit is affecting
visitor behavior and generate invaluable information
to improve ad sales. The study will provide you
with return-on-investment estimates for your destination's
visitor guide and/or visitor kit, and data on
how the visitor guide affected visitor decisions-both
before travel and in-market-which can be used
to improve advertising sales and membership retention.
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Email
Campaign Effectiveness Study
Go beyond basic open and click through statistics
and understand how your email program truly impacts
tourism to your destination.
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Product demo coming soon >>
Membership
Satisfaction & Needs Assessment Study
With an in-depth assessment of your members, you'll
discover if and how much your current services
are satisfying their needs and you will be able
to affect membership retention rates. With this
research, your organization will gain an understanding
of members' satisfaction with every facet of your
services.
<<
Product demo coming soon >>
State
of the American Traveler Tracking Study
Join our twice annual national survey of 800 traveling
adults, and find out where your destination stands
in their eyes. Our State of the American Traveler
Survey is conducted in January and July or each
year. Space is limited, so sign up for the next
survey now. Partners get the complete study, and
a set of custom cross tabulations. <<
Product demo coming soon >>
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