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Effective marketing and
sound market research go hand and hand. Our affordable
research products have been developed and tested with
the special needs of destination marketing organizations
specifically in mind. Each of these products can be
quickly customized and implemented for your organization.
To learn about the benefits of these products, you can
view our online product demos or use the online chat
function (at right) to talk with our staff. |
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CVB Online Audience
Profiling System |
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Your website is your most
important marketing and branding tool. Find out more
about how it's working for you and what you can do to
make it work harder. Gain invaluable information on
who is using your website, what stage they are in their
planning process, what they want and much more. |
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Destination Website
ROI Analysis System |
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Our Destination Website
ROI Analysis System TM is an affordable and effective
solution to meet the increasing demands marketers feel
for sophisticated ROI measurement. This system quantifies
the real return on investment of your website to your
destination. |
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more >> |
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Advertising Concept
Testing System |
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Stop taking high-cost risks
on advertising and discover what creative direction
will have the most profound effect on your target audience.
Gain clear direction on what advertising creative is
most appealing to your target market. This powerful
advertising study is easily adapted for almost any print
advertising campaign, and can also be used to study
television, radio, online and outdoor advertisements.
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Destination Brand
Analysis System |
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Focus your marketing with
a clear understanding of your destination's essential
attributes and recommendations on how to most effectively
harness the power of your brand with our comprehensive
brand analysis system. Our system was developed to address
the specific branding needs of DMOs and provides actionable
recommendations for market strategy and co-op fund raising. |
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Destination Advertising
Effectiveness and Tracking Study |
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This comprehensive study
empowers you with the data you need to demonstrate your
advertising's effectiveness and demonstrate the influence
it has over time-on customer behavior. This advertising
study is easily adaptable to almost any print advertising
campaign, and can also be used to study television,
radio and online, outdoor advertisements. |
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more >> |
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Visitor Center
Evaluator |
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Destination Analysts' Visitor
Center EvaluatorTM is a powerful
tool to gain information from your in-market travelers,
including detailed visitor demographic and behavioral
profiles, visitor/customer satisfaction, and an identification
of opportunities for increasing sales and ad revenue. |
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more >> |
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Visitor Guide/Visitor
Kit Conversion Study |
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Destination Analysts' visitor
kit conversion study can help you gauge how your visitor
kit is affecting visitor behavior and generate invaluable
information to improve ad sales. The study will provide
you with return-on-investment estimates for your destination's
visitor guide and/or visitor kit, and data on how the
visitor guide affected visitor decisions-both before
travel and in-market-which can be used to improve advertising
sales and membership retention. |
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Learn
more >> |
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Email Campaign
Effectiveness Study |
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Go beyond basic open and
click through statistics and understand how your email
program truly impacts tourism to your destination. |
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Product Demo
Coming Soon>> |
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Membership Satisfaction
& Needs Assessment Study |
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With an in-depth assessment
of your members, you'll discover if and how much your
current services are satisfying their needs and you
will be able to affect membership retention rates. With
this research, your organization will gain an understanding
of members' satisfaction with every facet of your services. |
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Demo
Coming Soon>> |
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State of the American
Traveler Tracking Study |
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Join our twice annual national
survey of 800 traveling adults, and find out where your
destination stands in their eyes. Our State of the
American Traveler Survey is conducted in January
and July or each year. Space is limited, so sign up
for the next survey now. Partners get the complete study,
and a set of custom cross tabulations. |
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Demo Coming
Soon>> |
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