Stop
taking high-cost risks on advertising and discover
what creative direction will have the most profound
effect on your target audience.
With
a Destination Website ROI Analysis System,
you'll benefit from:
Conversion
metrics for your website: How many incremental
visits the site generated and how much this
was worth to your community.
A
detailed analysis of visitor travel behavior,
including planning time, length of stay, in-market
spending, how they book their travel, where
they stay, plus the neighborhoods, regions,
attractions, restaurants, museums and more
that they visit while on their trip to your
destination.
A
valuable visitor profile, including information
needed to make more effective web sales presentations.
This
two-part survey system collects data from
a sample of visitors as they enter your website.
A follow-up survey is later conducted to assess
your website visitors’ real travel behavior
and provide metrics on the success of your
interactive marketing.