Destination Advertising Concept Testing System

Stop taking high-cost risks on advertising and discover what creative direction will have the most profound effect on your target audience.

With a Destination Website ROI Analysis System, you'll benefit from:  
     
Conversion metrics for your website: How many incremental visits the site generated and how much this was worth to your community.  
 
A detailed analysis of visitor travel behavior, including planning time, length of stay, in-market spending, how they book their travel, where they stay, plus the neighborhoods, regions, attractions, restaurants, museums and more that they visit while on their trip to your destination.
 
 
A valuable visitor profile, including information needed to make more effective web sales presentations.  
 
   
This two-part survey system collects data from a sample of visitors as they enter your website. A follow-up survey is later conducted to assess your website visitors’ real travel behavior and provide metrics on the success of your interactive marketing.
     
     
     

 
   
Quick Summary
 
This product helps a CVB greatly improve the impact of its advertising efforts.
HOME       //       PRODUCTS       //       TRAVEL RESEARCH       //       PORTFOLIO       //       ABOUT       //       PRESS       //       CONTACT