Visitor guides and kits have long been a critical element of most destinations' marketing strategies. These guides/kits give your visitors information critical to making the destination decision, provide valuable exposure for your membership and can be an important revenue generating tool.

Our visitor kit conversion study can help you gauge how your visitor kit is affecting visitor behavior and generate invaluable information to improve ad sales. The study will provide you with:
	Return-on-investment estimates for your destination's visitor guide and/or visitor kit.
	Data on how the visitor guide affected visitor decisions-both before travel and in-market-which can be used to improve advertising sales and membership retention.
	A profile of your visitors, including demographics (in combination with our website ROI study, you can see how visitors that request a visitor kit differ from those that don't).
Our customizable visitor kit conversion survey can be administered online or via U.S. mail. If visitor guide requester email addresses are available, the cost of conducting this conversion research is usually under $10,000. Additional postage and data entry charges may apply if conducted via U.S. mail.