Unlike traditional brick-and-mortar businesses or travel service providers, destination marketers face the daunting challenge of marketing a product for which return on investment metrics are illusive at best. While a travel agency or hotel might easily measure the number of sales or bookings they make, this is not the case for destinations. How many visitors does your marketing bring to your destination? How much is this worth in hard dollars to your community?

Our Destination Website ROI Analysis System TM is an affordable and effective solution to meet the increasing demands marketers feel for sophisticated ROI measurement. This system quantifies the real return on investment your website and supporting advertising provides your destination.

With a Destination Website ROI Analysis System, you'll benefit from:
	Conversion metrics for your website: How many incremental visits the site generated and how much this was worth to your community.
	A detailed analysis of visitor travel behavior, including planning time, length of stay, in-market spending, how they book their travel, where they stay, plus the neighborhoods, regions, attractions, restaurants, museums and more that they visit while on their trip to your destination.
	A valuable visitor profile, including information needed to make more effective web sales presentations.
	An opt-in list of customers for future direct marketing.
This two-part survey system collects data from a sample of visitors as they enter your website. A follow-up survey is later conducted to assess your website visitors’ real travel behavior and provide metrics on the success of your interactive marketing.