Engaging Travel & Tourism Presentations

Destination Analysts would be pleased to present at your next conference, industry event or trade show.  Our experienced speakers are known for their engaging, accessible, audience-focused style and can be booked as keynotes, panel discussions or for customized education sessions.

An overview of our most popular presentations are below.  These can be adapted for both keynotes and break-out sessions.  With the significant marketing intelligence and data we have, we can also create custom presentations for destinations, brands and industries. Please contact us to explore.

Drawing Wanderlust: How Your Destination Can Capitalize on Domestic and Global Traveler Trends

Entertain your audiences with a lively custom look into your destination’s competitive landscape.  This unique and custom presentation will show you how travelers in America–and around the world–view your destination. Using data collected in Destination Analysts’ on-going opinion tracking surveys of travelers in the USA and 14 of the largest global travel markets, our speakers make sense of current trends and reveal a surprising new perspective on your position in the marketplace.

A Journey Inside the Minds of American Travelers

The American leisure travel market is an ever-shifting landscape.  Presenting current data and trends from nearly two decades of research into American travel sentiment, behaviors and aspirations, Destination Analysts will help you move your marketing and business strategies forward with confidence in understanding The State of the American Traveler™.

The State of the Global Traveler™: Inspiring International Visitation to Your Destination

International visitors to the United States represent hundreds of billions in spending impact to the vast array of destinations they visit. With data from our annual study of international travelers in the top 14 U.S. feeder markets (United Kingdom, France, Germany, Italy, the Netherlands, Canada, Mexico, Brazil, Argentina, Australia, China, India, Japan and South Korea), Destination Analysts will share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. The presentation can be also be customized to illustrate the appeal of and familiarity with certain U.S. destinations, as well as intended future visitation to and “buzz” levels. 

Traveler Segments: The Impactful Travelers of Now and the Future

Different types of travelers dream about and approach leisure travel in a myriad of ways.  In this fascinating presentation, Destination Analysts provides an in-depth look into the travel inspiration behaviors, planning habits and psychographic compositions of the most important travel segments of now and the future.

Attracting a Diverse Audience

The long-term health of most destination brands will be reliant on tourism leaders effectively attracting new and diverse audiences. Destinations which are seeking to position their brand and visitor experience to a more culturally diverse group of travelers will benefit from hearing directly from these potential customers on what will inspire them and how to reach them. Key insights from a custom analysis of a national survey of these important traveler audiences will be presented, along with video interviews of these travelers discussing their opinions and desires.  Your audience will walk away with insights into audiences that their brand may have particular success with, ideas for positioning their brands to be interesting and welcoming to diverse audiences, successful messaging strategies for different cultures and images, as well as content to be sensitive to.  Option to include a live focus group of a diverse panel of travelers representing a myriad of cultures and backgrounds.

Getting the Love You Want from Meeting Planners

Fresh insights from the latest The CVB and the Future of the Meetings Industry study will reveal effective means of getting meeting planners to pay attention to you, the products and services they are seeking DMOs to further develop, and meeting planners’ perspectives on how the relationship between DMOs and meeting planners can improve.  Attendees will walk away with an understanding of whether their current service offerings are matching meeting planners’ needs, tactics for best marketing to, selling and servicing meeting planners, and ideas for new products or services that will be appealing to meeting planners to consider their destination.  Option to learn more and in real-time with a live online panel of meeting planners, who will share their perspectives and take questions from attendees. 

GlobeTrotters & Voyagers: A Profile of the American International Traveler

Global destination marketers who want to grow their share of American visitors are invited to take a deep dive into the psychographics, motivators, desires, behaviors and bucket lists of Americans who travel abroad. Based on Destination Analysts’ The State of the American International Traveler study and long-running The State of the International Traveler study, you will also learn how these fascinating travelers compare to international travelers from other major global markets, including China, Australia and Europe. 

20 Ways to Ruin a Perfectly Good Destination Marketing Organization Website

What mistakes are destinations making on their website? How can they more effectively attract visitors and serve their audience needs? Destination Analysts has overseen thousands of hours of traveler interviews as part of DMO website usability studies. In this entertaining and thought-provoking presentation, we will take attendees inside the psyche of their website audience and share what we’ve learned about the common mistakes most DMOs continually make. Using examples taken from pertinent DMOs, we’ll show how to quickly and cheaply improve a DMO website.

Guerilla Research: A beginners guide to conducting affordable and effective market research

Smaller destinations face the same pressure to make hard decisions and justify their expenditures as larger ones. Yet, to many small destinations, market research is perceived as expensive and out of reach. In this one-hour session, you will learn the basics of conducting reliable and cost-effective market research in-house. This presentation will leave you with a treasure trove of ideas with the highest impact to your organization and new ideas for minimizing and sharing research costs.

A Word from our Team

My passion is communicating deep research-based insights in an entertaining, understandable and, most importantly, actionable way. Audiences always walk away with new perspectives and ideas for better positioning their brands.

David BrattonFounder and Managing Director