Return on Investment Research
The ability to quantify the return to your community of your Destination Marketing Organization’s marketing efforts lends enormous power to clarifying strategy. It also justifies funding maintenance or expansion. Destination Analysts can conduct conversion research on your website, social media strategies, publications, advertising programs, events, sales and marketing efforts, promotions and more.
Our Return on Investment and Conversion Research Methodologies
Destination Analysts employs well-tested methodologies for conducting return on investment conversion research. We are committed to producing sound ROI estimates that can hold up to political and media scrutiny. Some of the many marketing activities we can measure include:
- Websites and Micro-Sites
- Social Media Marketing Assets (Facebook pages, Twitter accounts, etc.)
- Visitors Guides and other Visitors Publications
- Online, Print, Radio, Outdoor and Direct Mail Advertising
- Marketing Programs
- Marketing Promotions
- Guerrilla Marketing Activities
- Special Events
- Sales and Marketing Efforts
- Trade shows, Conventions, and other Meetings
- Press Coverage
We recommend research methodologies based on the unique circumstances of each study, which may include: pre and post surveys, intercept surveys and a mix of print and online instruments.
For an example of our Return on Investment Research, please see Digital ROI Study: Phoenix.