Visitor Profile Research

Destination Analysts has helped some of the world’s greatest tourism brands and Destination Marketing Organizations understand their target market by developing accurate visitor profiles. We have worked with convention and visitors bureaus, departments of tourism, cities, states, attractions and hotels and have led both national and international research studies.

Our clients have used this information to better understand their visitors and gain more strategic marketing insights. As a result of our work, they have been able to more accurately estimate visitor volume and spending and more effectively position themselves as a “must visit destination” to future travelers. Budget-conscious Destination Marketing Organizations have used our visitor profile research to more effectively communicate the value of their work to their Boards of Directors and the local community.

Our Visitor Profile Research May Include:

  • Visitor intercept surveys
  • Self-administered mail surveys
  • Online surveys of visitors

Visitor Profile Research Can Help Destination Marketing Organizations (DMOs):

  • Track visitor sentiment about the visitor experience and the destination’s brand
  • Understand the primary motivators for visiting the destination
  • Develop an overall strategic marketing plan

For an example of our visitor profile research, please see Visitor Profiles: Visit Napa Valley.