The State of the International Traveler Study™

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Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markers for over 60 U.S. destinations. Custom reports are available for destinations including:

  • Alaska
  • Albuquerque, New Mexico
  • Anaheim/Disneyland, California
  • Anchorage, Alaska
  • Atlanta, Georgia
  • Atlantic City, New Jersey
  • Austin, Texas
  • Baltimore, Maryland
  • Boston, Massachusetts
  • Branson, Missouri
  • Charleston, South Carolina
  • Charlottesville, Virginia
  • Chicago, Illinois
  • Dallas, Texas
  • Denver, Colorado
  • Detroit, Michigan
  • Hawaii
  • Hilton Head Island, South Carolina
  • Houston, Texas
  • Jacksonville, Florida
  • Kansas City, Missouri
  • Lake Tahoe area (California/Nevada)
  • Las Vegas, Nevada
  • Los Angeles, California
  • Louisville, Kentucky
  • Memphis, Tennessee
  • Miami, Florida
  • Minneapolis-St. Paul, Minnesota
  • Montana
  • Monterey County, California
  • Napa Valley, California
  • Nashville, Tennessee
  • New Orleans, Louisiana
  • New York City, New York
  • Newport Beach, California
  • Niagara Falls, New York
  • North Dakota
  • Oklahoma City, Oklahoma
  • Orlando, Florida
  • Outer Banks, North Carolina
  • Philadelphia, Pennsylvania
  • Phoenix, Arizona
  • Pittsburgh, Pennsylvania
  • Portland, Oregon
  • Rapid City, Mt. Rushmore, Badlands area
  • Reno, Nevada
  • Rural Nevada (outside Reno or Las Vegas)
  • Salt Lake City, Utah
  • San Antonio, Texas
  • San Diego, California
  • San Francisco, California
  • Santa Barbara County, California
  • Sarasota, Florida
  • Savannah, Georgia
  • Seattle, Washington
  • Sonoma County, California
  • St. Augustine, Florida
  • St. Louis, Missouri
  • St. Petersburg/Clearwater, Florida
  • Tampa, Florida
  • Texas (other areas of the state)
  • The Florida Gulf Coast
  • Washington, DC
  • Wyoming

The State of the International Traveler Study ™

Destination Analysts’ annual study, The State of the International Traveler, offers an in depth look at internationally oriented leisure travelers in the top 14 U.S. feeder markets. Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers, including how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more.

The State of the International Traveler tracks the following metrics for over 60 U.S. destinations:

    • Destination Familiarity
    • Destination Appeal
    • Past Visitation
    • Likelihood to Visit
    • Bragging Rights
    • Exposure to Advertising & Promotion

Report can be customized for your destination. Over 800 fully completed surveys were collected in each country below from a random sample of internationally-oriented leisure travelers.

    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • The Netherlands
    • South Korea
    • United Kingdom

Full Report (with complete analysis of destination-specific questions for your destination and competitive destinations):

    Get the complete report with detail for all questions in the survey and custom analysis of destination-specific questions
    Price: $7,500