Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers, including how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items), deterrents to visiting the U.S. and more.
The State of the International Traveler tracks the following metrics for over 60 U.S. destinations:
- Destination Familiarity
- Destination Appeal
- Past Visitation
- Likelihood to Visit
- Bragging Rights
- Exposure to Advertising & Promotion
The State of the International Traveler Report can be customized for your destination.