Destination Analysts Debuts Research Product Line for Destination Marketers

	Tourism research specialists’ expert methodology now readily available to DMOs across the globe.
	SAN FRANCISCO, CA (February 15, 2006) — Destination Analysts, one of the travel industry’s most respected marketing research companies, today released its complete research product line for destination marketers. Designed to be affordable and easily implemented, this set of studies has been anticipated since the company’s founders left the San Francisco CVB to bring affordable tourism research to the world.
	“Our destination marketing products give budget conscious travel marketers access to a comprehensive research program that will put them on par with not just top destinations, but the biggest and best brands in the world,” said Managing Partner, Erin Francis. Destination Analysts’ destination marketing research product line includes almost a dozen individual studies, in the areas of Website and E-Marketing, Advertising, Convention/Meetings/Group Business, and Membership.
	In addition to helping DMOs further understand their brand and target audiences, the studies also empower them against one of their biggest and most common challenges: measuring marketing success. The product line includes ROI, conversion, and economic impact studies. As sales and marketing organizations, this allows them to truly gauge if their efforts are yielding the desired results.
	Primarily survey-based using online methodology, all products are customizable to the specific destination and the DMOs unique goals or informational needs. Destination Analysts will, of course, continue to offer all manners of custom research in addition to the research products.
	More information on the complete research line for destination marketers can be found at www.destinationanalysts.com/dmo.htm.
	About Destination Analysts: Based in San Francisco, California, Destination Analysts (www.destinationanalysts.com) is one of the travel industry’s premier boutique marketing and research consultancies. As a relatively new, but fast growing independent consulting firm, Destination Analysts work has served major travel industry players such as the San Francisco Convention & Visitors Bureau, DDB Seattle, the Fiji Visitors Bureau, the USDA Forest Service, and Mering & Associates. The needs of our clients are carefully analyzed and are the centerpiece of everything we do. David Bratton, founder of Destination Analysts, says it best, "Our entire reason for existing is to help our clients thrive, and our goal is always to provide them with affordable and innovative methods to make their marketing soar."