Destination Analysts has a particular expertise in the travel and tourism industries. Founded on the notion that affordable market intelligence can be accessible to all of our travel industry colleagues, our firm has conducted studies ranging from visitor profiles to website effectiveness research for numerous tourism-related businesses including transportation providers, attractions, museums and wineries, as well as dozens of destination marketing organizations.

Staffed by seasoned tourism professionals, our understanding of the unique challenges faced by our industry colleagues ensures that clients are given a sound and defensible interpretation of their research results, and thus the architecture of an effective strategy based on that research.

In addition to our custom tourism research services, Destination Analysts also provides expert insight into American traveler trends and behaviors. The State of the American Traveler Survey is conducted every six months amongst a sample of 1,000 adult American leisure travelers, and examines traveler interests and habits as well as future travel expectations. A four-page summary of key findings is published each January and July and made available to the industry.

Tourism Research Projects

Destination Analysts has executed several tourism research projects, including the Jackson Wine Estates Wine Country Experience Exploration Study; United States Forest Service Feasibility & Expansion Qualitative Study; Amtrak Cascades Advertising Effectiveness and Tracking Study; Nevada Commission on Tourism Website Usability Study; Fiji Islands Visitors Bureau Advertising ROI Study; San Francisco Convention & Visitors Bureau Hotel Guest Study; and Irving Texas Visitor Profile, Economic Impact and Brand Study, amongst many others.