Press & Media
Survey data released this week from Destination Analysts indicates people are eager to travel and will go to a destination based on their confidence in that destination’s COVID response and ongoing preparedness plans. Travel is likely to be more regional, within driving distance, and mass gatherings like concerts are unlikely to resume this summer.
Research indicates that many Americans are planning to travel during the summer months, with a focus on domestic travel. This would include staycations and regional travel.
Through research conducted by Destination Analysts, consumers said they are looking to relax on a beach or in remote spaces that connect with nature, which positions Puerto Rico in a product advantage.
A recent study from travel market research firm Destination Analysts indicated that nearly 41 percent of people surveyed said that the activity they missed most while staying in place was dining out with friends; but at the same time around 60 percent have hesitations about venturing back into dining rooms and expect to wait two-to-three months before they do. Local and state guidelines will also have an impact on how restaurants must operate in order to keep their staff and patrons as safe as possible.
A recent study by Destination Analysts indicated that excitement to get back out on the road has increased, with 70.6 percent of American travellers agreeing that they miss traveling and can’t wait to get out and travel again, however, 88 per cent indicated they’d initially travel with some trepidation.
In another survey by Destination Analysts, nearly 40 percent of respondents indicated they would be changing the types of destinations they choose to visit. It is likely that people will choose to travel regionally at first, with long-haul domestic travel and international travel likely to return to normal levels at a later time.
Walla Walla travel industry launches ‘Peace of Mind Pledge’. Travel research firm Destination Analysts, which has published findings of its Coronavirus Travel Sentiment Index Report every week since March 13, reports more than 70% of American travelers are excited to return to travel when they feel it is safe, the Peace of Mind Pledge announcement said.
Daydreaming of travel? 5 ways to save money now on future trips. A mid-May survey by research firm Destination Analysts found nearly seven in 10 Americans greatly miss vacationing, while more than half miss the planning itself. Forty-five percent predict they’ll take at least one road trip between now and the end of August, and 20% anticipate engaging in air travel during that time.
From mountains to deserts, park reopenings spur debate. Beaches or resorts and small towns or rural areas are among the top places that Americans now plan to visit on their first post-virus trip, according to Destination Analysts, a travel market research company.
According to an ongoing survey of travelers by Destination Analysts, a tourism research and marketing firm, more than half of American travelers say they plan to avoid crowded destinations when they resume traveling.
Survey: Americans want to wait to travel and want cleanliness. Thursday, a group of travel experts and business owners in the St. Johns County tourism industry discussed it in a virtual meeting. They considered information gathered during a travel research survey conducted in April and May of 1,200 Americans. Destination Analysts, a San Francisco-based research company that specializes in travel research, conducted the survey.
The District of Columbia, Destination DC and Tourism Partners Discuss Importance of Recovery Plans Once Travel is Safe. Robust sales and marketing will position DC for recovery. An independent ROI Study conducted by Destination Analysts and developed with DC’s CFO office showed that for every $1 DDC spent on “Discover the Real DC” spring and summer advertising in 2019, $3.03 came back to the city, which is the highest return yet.
A new survey by Destination Analysts suggests American travelers feel the worst of the coronavirus may soon be over. Their first order of business when the lockdowns lift? One in five say they’ll book a trip.
‘Be Safe. Be Smart. Have Fun’. Citing statistics from Destination Analysts, Outer Banks Visitors Bureau Executive Director Lee Nettles told the Dare County Tourism Board of Directors on April 16 that an estimated 74 percent of people are concerned about contracting COVID-19, with an even a higher percentage concerned about their family and friends being infected.
Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May, according to Destination Analysts.
Annual spending by travelers to the South Coast totals more than $1.9 billion, supporting more than 13,000 jobs and generating more than $56 million in yearly tax revenue, according to Destination Analysts, a tourism market research firm.
The visitors guide is instrumental in affecting travel to Albuquerque. In a survey conducted by Destination Analysts, Inc., 89% of undecided travelers reported that the visitors guide helped them make the decision to travel to Albuquerque
According to The State of the American Traveler winter 2019 report, conducted by the Destination Analysts research company, January will most likely see U.S. travelers vacate to New York.
Dave Bratton, founder of Destination Analysts, a tourism research company, says he doesn’t think adding food trucks or entertainment is needed to boost park visitation.
The survey of 415 travelers who were familiar with Carson City found the city’s most appealing aspects were scenic beauty and history, followed by overall ambiance, affordability, safety, V&T Railway and the cost of getting there.
The contract includes in-person surveys of hotel guests and day-trip visitors. Destination Analysts will also facilitate online surveys, video interviews, and meetings with sports and events planners. In addition, online surveys to gauge perception of Round Rock as a tourist destination are planned.
The new branding was developed after extensive research and development by Miles Partnership and Destination Analysts, in partnership with San Francisco Travel.
Adding to the trade tensions, Chinese travelers’ concern over safety, stricter security policies and airfare worked against travel to the U.S., tourism research group Destination Analysts said. Japan has overtaken the U.S. as the most-desired international travel destination for Chinese tourists in the group’s survey.
Speaking at Thursday’s State of the Tourism Industry at the county convention center, David Reichbach of Destination Analysts, said travel trends aren’t completely positive for the industry overall.
Visit Napa Valley released the 2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile reports, with results of a yearlong research study conducted by Destination Analysts.
According to “The State of the American Traveler” research by Destination Analysts, over 57% of consumers are looking for travel discounts or bargains for their leisure travel plans this year.
“The company’s latest survey, titled “The State of the American Traveler,” suggests that travel businesses across the nation could see a dip in activity in 2019.”
“A California-based tourism market research firm named Destination Analysts studied the public’s perception of Charlottesville after its protests. It gathered opinions of the city when the protests happened and roughly five months after that date.”
“This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.”
“In a smackdown demonstration presented by Destination Analysts at eTourism Summit, the result was a technical knockout.”
“David Reichbach, director of analytics and data security at the San Francisco-based Destination Analysts, released findings from its 2016-17 Santa Barbara South Coast Visitor Profile and Tourism Economic Impact Study, which aims to understand visitors and the impact of their spending in the South Coast.”
“In a survey of travel-related businesses and organizations conducted by Destination Analysts for Travel Oregon in 2018 about the 2017 fire season, respondents indicated they were worried about the 2017 fires’ impact on 2018. ”
“To create the campaign, DDC worked with Destination Analysts on custom research in its target domestic markets along the East Coast corridor as well as Chicago and Los Angeles. Eight personas of the visitors likely to visit DC emerged from live interviews and surveys of thousands of consumers.”
“[Roger] Dow also pointed to research from Destination Analysts that found the United States remains the top most-desired destination among international travelers.”
“West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.”
“The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first-ever visitor profile and destination brand perception study throughout 2017.”
“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”
“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”
“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”
“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”
“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”
“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”
In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”
“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”
“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”
The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.
“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”
The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.