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Why Your Next Trip Might Be More Expensive Than Your Last When it comes to travel, consumer confidence is sagging. The marketing research firm Destination Analysts has been surveying 1,200 Americans weekly about their travel sentiments since March 2020 and by Aug. 9 found optimism had crashed 40 percent since early June, with only 20 percent of respondents feeling optimistic–a year-to-date low. The majority still believed road-tripping, outdoor activities and dining out were safe, but less than half considered flying, visiting an indoor attraction like a museum or taking an Uber safe.
With research expected to be telling for the tourism-dependent North Bay, Destination Analysts, a San Francisco-based market research firm, in a survey reported on July 26 found that 43% of American travelers expect the pandemic will worsen in the next month. That’s up from 19.6% the week of July 12.
Your flight out of the Bay Area may seem pre-pandemic full. So why are SFO, SJC and OAK so far from recovering? The Bay Area has a big chunk of international and business travelers, who are not flying as much — a major reason “why we’re not seeing our traffic at the 2019 levels,” said Erin Francis-Cummings, president and CEO of the tourism market research agency Destination Analysts.
Meeting new traveler demands will play a big part in a business’s recovery and success. Travel will look and feel different as consumer expectations continue to evolve and change over time. The travel and hospitality industries face new opportunities and challenges, including government regulation, health awareness, diversity and equality, and customer demands.
According to Destination Analysts, 58% of travelers say they have an elevated concern that something could go wrong with their next trip.
“We know from some of our consumer sentiment research that a visit to L.A. fits the bill.” Chelsea Benitez, L.A. Tourism’s Director of Research & Insights, revealed. “Destination Analysts does a weekly consumer sentiment survey of leisure travelers in the United States, and the most recent wave of data shows that 41 percent of leisure travelers say they plan to visit beach destinations in the next few months, and 39 percent plan to visit cities and metropolitan areas in the next few months.” Of course, Los Angeles encompasses both.
Americans want their summer vacations. After a year of restricted movement during the pandemic, 80% in a recent survey by tourism market research firm Destination Analysts said they are ready to travel.
“We were saying even before COVID-19 that travel demand — the intention to travel — was strong,” Blandford said. “Now consumer confidence is at an all-time pandemic high. Destination Analysts [another hospitality data firm] says 87% of Americans plan to take some kind of trip this summer. That kind of percentage is remarkable.”
With signs that summer travel will be busy — more than 75 percent of those recently surveyed in a weekly analysis by the market research firm Destination Analysts said they planned to travel in the next three months alone — the shortage of rental cars is expected to continue, meaning travelers will need to strategize well in advance to secure a vehicle, let alone an inexpensive one, especially in popular resort destinations like Hawaii.
The latest survey data from Destination Analysts has found that the vast majority of Americans are ready to travel again, as COVID-19 vaccinations continue across the nation.
“About two-thirds of Americans are highly open to travel inspiration right now and the number of Americans actively dreaming about and planning travel reached a 2021 peak at 77.7 percent. A 2021 record 33.6 percent researched travel ideas online in the last week, while another record 17.8 percent made travel reservations or bookings,” said the company in its recent travel update.
According to a recent Destination Analysts’ weekly travel sentiment survey, three in five Americans are ready to travel, an all-time high for the survey. Another 56% say they’re “excited” to travel and that number rises to 62% for leisure travel. A full 35% said they’ve already started planning their next vacation.
The numbers represent a massive flip in sentiment. Five months ago, most Americans said they were “scared” to travel while just one in three said they were “excited.”
While the excitement and pent-up demand bode well for the tourism industry, travelers aren’t ready to completely relax when it comes to safety.
A record 69.3% of travelers―the highest number since the pandemic began―say they are “ready” to travel, a sign of increased travel optimism as the vaccine rolls out across the country, according to a nationwide Destination Analysts survey conducted April 2-4, 2021. The vast majority, or 77.7%, of those surveyed are also now actively dreaming about and planning travel, the highest number this year.
TSA reports they have been screening more than a million passengers every day for the past two weeks. A survey from travel and tourism market research firm “Destination Analysts” found 1 in 8 people had Spring Break plans.
According to data released in early March from travel-focused market research firm Destination Analysts, 84 percent of Americans have trips at least tentatively planned.
“There is going to be a pent-up demand for travel this summer,” says Caitlin Johnson, public relations contractor for the Colorado Tourism Office. “People want to get out and explore and reconnect with the family and friends they haven’t been able to spend time with.”
A recent, Coronavirus Travel Sentiment Index, conducted by Destination Analysts, found that the majority of respondents say they are ready to travel. This survey, which tracks how Americans feel about the pandemic and the safety of traveling both currently and in the future, coincides with the steadily increasing requests for trip information being made to AAA travel agents.
“As the vaccine continues to roll out across the country, travel dreams are beginning to optimistically seem more realistic. Well over half, 60% of Americans, say they will be traveling for leisure in the next three months, according to a survey done less than a week ago,” said Micki Dudas, director of AAA Leisure Travel.
Koff noted a recent study by Destination Analysts, an independent travel research firm, that revealed 84 percent of Americans are planning on traveling in 2021, and 67 percent plan to do so in May, June or July.
“And we know that outdoor recreation and rural destinations are the number one interest this year so we expect the guide – and it’s online counterpart – to be in great demand,” she said.
The coronavirus has forced people to work from home and on their computers. That habit seems to be sticking, as conference-type events have yet to rebound.
Vice President of Sales and Marketing Julie Gilbert cited a “most concerning” Destination Analysts report that found “53% of business travelers currently agree they hope to not travel as much for work as they did prior to the pandemic.”
Another group, Destination Analysts, has been conducting weekly surveys gauging traveler sentiment. In their early March installment, more people said they felt “very confident” or “confident” that they can currently travel safely than said they feel “not very” or “not at all” confident. In another sign consumers are getting comfortable with the idea of getting away, Marriott International Inc. said on a recent earnings conference call that occupancy rates over Presidents’ Day weekend in mid-February were the best for any long weekend since the public health crisis began.
One year after the COVID-19 pandemic upended plans for travelers throughout Northeastern Pennsylvania and around the world, there are new signs that travel dreams won’t be deferred.
The weekly survey — Coronavirus Travel Sentiment Index, conducted by Destination Analysts and released just this Monday — found that the majority of respondents say they are ready to travel.
This survey, which tracks how Americans feel about the pandemic and the safety of traveling both currently and in the future, coincides with the steadily increasing requests for trip information being made to AAA travel agents.
The pandemic has been long and draining, and everyone wants to get away — sometimes, the farther the better. This year, thanks to the growing number of vaccinations being doled out, that might actually be possible.
AAA cites a Destination Analysts survey showing that 60% of Americans will be going on vacation sometime in the next three months — though spring break travel isn’t expected to be very busy.
A new study conducted by Destination Analysts shows that the desire for travel has increased among Americans.
The survey found that 60% of people plan to travel in the next three months and 84% plan on taking a trip later this year.
Are Americans waiting for coronavirus vaccines before traveling? New research from the U.S. Travel Association and Destinations Analysts shows this could be a possibility. Only about one in eight Americans (12%) is planning a spring break trip this year, according to polling data by Destination Analysts, and that is down from the previous week, during which 16 percent of Americans were planning to travel. This suggests that travelers wary of traveling during the pandemic may be deferring their plans until more people are vaccinated.
Hopper, Mar3—Last week,12.4% of American travelers said they have a Spring Break trip planned. Interestingly, over two-thirds of the se travelers say it’s important to them that they experience a new destination for this trip. Half of these Spring Break period travelers plan to use an airplane for their trip and head more than 500 miles away from home. Destination Analysts, Feb28
New research from the U.S. Travel Association and Destinations Analysts shows this could be a possibility.
Only about one in eight Americans (12%) is planning a spring break trip this year, according to polling data by Destination Analysts, and that is down from the previous week, during which 16% of Americans were planning to travel. This suggests that travelers wary of traveling during the pandemic may be deferring their plans until more people are vaccinated.
Research from Destination Analysts shows that nearly a third of those traveling soon plan to visit outdoor-oriented destinations where social distancing is built into the experience.
Wide-open spaces are the perfect antidote to stressful living in urban environments, and the luxury travel segment is taking notice. Not only are eco-friendly lodges and wellness resorts seeing growing interest now, but these travel trends may remain long after the pandemic.
The Centers for Disease Control and Prevention offers resources on its website on how and where to travel safely, its major advice can be summarized in two words: stay home.
Studies show, however, that Americans do not intend to give up travel. Although anxiety about the virus remains high, optimism is slowly returning due to the distribution of the COVID-19 vaccines. According to January 2021 survey results from Destination Analysts, a travel and tourism market research firm, half of respondents reported they plan to return to their pre-pandemic traveling levels once they receive the vaccine.
Many travelers seem to be itching for adventure, a tourism industry expert told local officials Thursday.
Data shows that excitement about traveling is at its highest level since the beginning of the pandemic, said Kimberly Vince-Cruz, vice president of tourism market research firm Destination Analysts.
According to Vince-Cruz, 56.7 % of those surveyed are open to travel, which she says “is all good news for the travel industry.”
Every week since March 15 last year, Destination Analysts has surveyed more than 1,200 American travelers about their thoughts, feelings, perceptions and behaviors surrounding travel in the wake of the coronavirus pandemic, according to the company’s website.
The availability of vaccines has had a significant impact, with 60% of American travelers saying they are more optimistic as a result and with more than a third of potential travelers making travel plans, the research shows.
With the start of a new year, it seems at least some Americans thoughts turned to travel.
According to Destination Analysts, a travel and tourism research firm, Americans in a travel-ready state-of-mind returned to 52.9% as of Jan. 4. after dropping below 50% at the end of Dec. 1.
But, while there appears to be an increase in people willing to travel, don’t expect that travel to happen soon.
About 55.9% of Americans are not expecting the coronavirus pandemic to improve in the next month, according to Destination Analysts.
The division president of international accident insurance company Chubb, John Thompson, when speaking to USA Today, said travel will obviously have a different look going forward, but as a result of a “deeply human desire to connect, to socialise and collaborate, to maintain and strengthen family bonds”, that are still firmly rooted in us, he believes people will regain their confidence.
#This notion is supported by consumer research firm, Destination Analysts, which has been surveying Americans every week since March 15, 2020 and coming up with some very encouraging findings. Their data reveals that 54 percent of US travellers say they would feel comfortable with international travel as a result of the COVID-19 vaccines by this summer, which would afford us an incredible opportunity to take advantage of what may be an uncharacteristically higher arrival low season – fingers crossed.
According to Destination Analysts—a research firm that has been studying how the coronavirus impacts people’s perception of how safe it is to travel—the recent positive news of the vaccine’s arrival in the U.S. is appearing to have a profound effect on people’s positive feelings toward the future.
According to research by Destination Analysts, 47% of Americans would feel either happy or very happy to receive a travel-related gift this holiday season. And nearly 60% of respondents agreed that getting a vacation scheduled in the next six months would make them feel there is something happy to look forward to.
Research conducted by Destination Analysts indicates nearly 58 percent of Americans surveyed either agree or strongly agree that they plan to avoid all travel until the threat of COVID-19 is diminished. There is a hesitancy to travel with which we must contend.
“We know that many people want to get away safely, even just for a few days. A future trip, particularly domestically and with family members, remains a priority, according to a recent poll by the market research firm Destination Analysts. We’re optimistic that our Roam for the Holidays Package will resonate with a wide range of travelers, particularly those who want to get away safely but maintain that connection to their loved ones.”
Research from Destination Analysts also found that more than 31 percent of travelers are looking to take family vacations once it is safe to travel again.
Business owners say tourism dollars are coming back as restrictions have been lifted and people are feeling more comfortable leaving home, especially on weekends. According to Erin Francis-Cummings, the president and CEO of Destination Analysts, research confirms that’s likely true.
The holiday season is getting underway just as a nationwide surge in coronavirus cases takes hold and states reinstate travel restrictions. A survey by Destination Analysts found 28 percent of Americans plan to travel this holiday season, down from 53 percent a year ago. Last year, 49.3 million travelers hit the roads for the Thanksgiving holiday, according to AAA.
Increasingly, airlines are promoting testing for Covid-19 as a way to reassure travelers that flying is safe.
In October, United began offering Covid-19 testing at San Francisco International Airport to fliers bound for Hawaii, which requires negative test results in order to avoid quarantining for 14 days.
While roughly half of respondents with holiday travel plans told Destination Analysts that they would not undergo testing before their holiday travels, a third said they would.
The market research firm Destination Analysts found in a recent Coronavirus Travel Sentiment Index Study, a weekly survey of 1,200 Americans, that only 28 percent expected to travel for the holidays, including both Thanksgiving and Christmas. In the same survey, 53 percent said they had traveled for the holidays last year.
In a weekly survey of 1,200 Americans published Sept. 28, the marketing firm Destination Analysts found that interest in leisure travel in local communities was at 44.5 percent, the highest it had been since mid-March, partially driven by a fear of flying.
“Research conducted by industry experts, Destination Analysts, shows 52-percent of consumers are ready to travel and are seeking a drivable, family-friendly destination offering discounts,” said Chris Gahl, senior vice president of marketing and communications for Visit Indy.
A Destination Analysts study reported by Greater Zion indicated that fall holiday travel is projected to be roughly half of what it was in 2019, with 45% of respondents stating they are “not ready to travel” and 30% of respondents expressing “some hesitation” about traveling.
Upticks in cases, marketing safety tactics
Tambellini said a nationwide survey by Destination Analysts showed a slight decrease in the number of individuals who are ready to travel over “the past week or two.” She cited news reports of a potential “autumn surge” in COVID-19 cases as one possible cause of the drop.
And the pandemic has made consumers more aware of sustainability according to Erin Francis-Cummings, CEO of Destination Analysts, who said that there has been a 10% increase since last fall in people saying travel has a major impact on the environment. While the total figure is still under 30%, she said that is “a huge leap.” Business travelers, said Francis-Cummings, are saying they will be more conscious about the trips they take and that people in general would be more aware of health and sanitation.
Data from Destination Analysts shows that health concerns still remain high for most prospective travelers, and though many want to travel, they want to do so in a way they feel secure.
“As consumers do return to travel, they are starting with the familiar,” Washington said. “Seventy percent expect to return to a previously visited destination. Over half say their trips will be regional, which Destination Analysts defines as those within comfortable driving distance.”
The Hawai‘i Visitors and Convention Bureau is coordinating with Destination Analysts, polling visitors in primary markets to gauge capacity and desire for travel, and monitoring the booking pace of various lodging options across the state, but hard numbers remain elusive.
Barry White, CEO of the Chattanooga Tourism Co., said requiring visitors to put on masks in public places in Chattanooga is more reassuring to tourists than a deterrent to their coming to the Scenic City. “Data from < a href="">Destination Analysts shows us the vast majority of visitors want to travel to destinations that have a mask mandate in place,” White said. “It also helps support our local economy and our community’s tourism and hospitality jobs.”
According to statistics from Destination Analysts, 75 percent of travelers research how destinations and their businesses are managing the COVID-19 situation before leaving on a trip. Only 12 percent are “very confident” and 32.5 percent “somewhat confident” that travel-related businesses can safely reopen.
The Centers for Disease Control and Prevention still advises against traveling, with health experts saying staying home is the safest way to prevent the spread of coronavirus.
Still, passengers are increasingly getting more comfortable traveling — tourism marketing firm Destination Analysts in a weekly survey from Sept. 7 found more than half of American travelers are ready to travel — and airlines are responding.
“I think it’s a failure of the county not to have a testing site on the Monterey Peninsula,” Uslar said. “It’s to our detriment.”
He also delivered to the council some survey results generated by San Francisco-based Destination Analysts that looked at how people were feeling toward traveling to tourist destinations. The results indicated the climate is continuing to be challenging. The data was shared at a recent meeting of the board of directors of the Monterey County Convention and Visitors Bureau.
Travelers across the board want to spend time with loved ones, are prioritizing nature and avoiding crowds, and are pursuing relaxation and peace of mind, finds an Aug. 24 update from Destination Analysts, which tracks travel and tourism data.
“Relaxation is always important in travel,” but it’s valued differently right now, and people are seeking peace of mind through nature, says Erin Francis-Cummings, the firm’s president and CEO.
“The wariness of other people is a big consideration,” says Ms. Francis-Cummings. “Sprinter vans – that’s an easy way to achieve these things.”
After a national case surge in late June and early July reduced travel optimism, more people are planning on traveling in the closing weeks of summer and fall. A recent Destination Analysts survey indicates travel optimism is at its highest level since early June. Also, three-quarters of the 1,200+ respondents have travel plans in 2021. However, people are still planning to travel to nearby places and less-crowded destinations.
Destination Analysts, a travel marketing research firm, has been doing a weekly survey of traveler sentiment for the past 22 weeks and found most recently that perennial destinations like Las Vegas and Orlando, Fla., remain high on the list of where people want to go, both before and during the pandemic. New to the top 10 list since the virus are places like Colorado and Alaska.
“People still want to go to Seattle and New Orleans, but because of the pandemic we’re seeing Colorado and wilderness destinations edge out those urban experiences,” said Erin Francis-Cummings, the chief executive of Destination Analysts.
Still, most of the 1,200 adult American travelers surveyed told the firm they won’t travel no matter how low the fares go. In the last survey, completed Aug. 9, 70 percent said no price cut would be large enough to get them to travel. “They are staying firm,” Ms. Francis-Cummings said, comparing the sentiment to the airline industry’s recovery from the 2008 recession. “Then, discounts were motivational. In the pandemic, a sizable percent are not budging.”
The weekly findings, posted on the Visit California tourism website and compiled by research groups SMARInsights and Destination Analysts, show that 29% of Americans say they need “a lot more time” to be ready to travel, and 25% say they need “a little more time” to be ready to travel.
About one quarter of Americans say are ready to travel but “feel some hesitation.” Eleven percent say they are ready to travel “with no hesitations,” and an equal percentage say they are already traveling.
According to a 26-week coronavirus research study conducted by Destination Analysts, nearly half of potential travelers are not confident that they can travel safely with 42% of those surveyed saying that they will not travel until there is a vaccine available.
Assuring visitors that they will be safe when they visit is imperative considering the economic impact these travelers have on the area, officials said.
The average per day spending per travel party is $519, according to Kimberly Vince-Cruz, Vice President of Destination Analysts.
Equipped with this information, Hufham presented the fiscal year 2020-2021 Recovery Strategic Plan initiatives and fall marketing plan.
Orlando’s tourism market is ready and open to welcome back tourists, but there’s a problem — the tourists aren’t ready to come back.
That’s based on a national survey of traveler sentiment by Destinations Analysts, a San Francisco-based travel and tourism market research firm. A weekly survey, the most recent for the week of July 13, showed that traveler sentiment is being impacted greatly by the rise in Covid-19 cases across the country.
“[A record] 46.7% of American travelers now say they don’t have any trip plans for the remainder of 2020. Only 41.1% express any meaningful enthusiasm about the possibility of taking a getaway in the next month (down from 57.7% at the end of May), and just 36.6% feel open to travel inspiration — levels not recorded since the height of the lock-down in April,” said the study.
The latest polling data reflects the calamitous impact of recent national news on consumer sentiment when it comes to returning to travel. Destination Analysts’ research found that the percentage of respondents who plan to travel in fall 2020 is down to 36 percent from the 50 percent polled in early June.
According to a weekly survey from Destination Analysts, the percentage of people planning travel this fall declined to 36 percent for the week of June 12, down from 50 percent in early June.
Fear of catching the coronavirus on vacation has many people afraid to fly. According to a recent survey of travelers by Destination Analysts, 60% are turning to staycations as a safer option.
But there’s still “a lot of uncertainty” in the marketplace, Minardi said. Destination Analysts, a market research firm for tourism, found in its latest weekly survey that 41.5% of American travelers say they don’t plan to travel in 2020.
And while 35.7% say they will travel in the fall, that number was about 50% at the beginning of June, Destination Analysts found.
As of the week of June 8, Generation Z, millennials and travelers in the South were the most excited about travel in the next month and were open to travel inspiration, according to Destination Analysts, a travel and tourism market research firm.
They quickly realized that their previous calendar-based approach, which focused on seasons and events, would not work. Instead, they adopted a nimble and flexible approach that would allow them to adjust quickly to a variety of factors.
This new strategy was based on research and data on consumer sentiment. They looked at a number of national studies, in particular weekly surveys put out by Destination Analysts. Three key elements from the research stood out to Visit Alexandria: Consumers valued safety, flexibility and proximity.
Erin Francis-Cummings, the researcher from Destination Analysts, said that while every American likely could use a good getaway at this point in the coronavirus pandemic, the best decision for some might just be to stay put, or to do what the Reichels did, cancel and hope to travel another time.
“Is it moral to travel to or within California right now? I absolutely think you could certainly ask that question,” she said. “It goes against our DNA as Americans to be told we can’t do something, and I think people considered travel an important part of their lives before Covid-19. Some people might feel that it’s absolutely the right thing to do. Others may not be comfortable. There’s no right answer. It all comes down to behaving appropriately and taking necessary precautions — for you and for everyone else.”
After a long spring of being locked down at home, the sun-filled summer months seem especially welcoming this year. However, if you haven’t booked a summer vacation, you’re not alone. According to Destination Analysts, many Americans either canceled long-standing bookings when the pandemic hit or didn’t make vacation plans because of COVID-19 concerns. But with most natural areas open to visitors and attractions reopening their doors, everyone’s itching now to book a last-minute local vacation.
“Concerns about contracting COVID-19 have risen back up, but a majority of American travelers still plan to travel in this environment — even taking multiple trips in the remainder of this year,” according to a report from California-based Destination Analysts.
According to research from Destination Analysts, 75% of travelers will research how destinations and their businesses are managing the coronavirus situation before leaving on their trips. In a TripAdvisor study, 92% of respondents said the most important factor in determining accommodations after COVID-19 is Cleanliness. The same study said that when looking for restaurants, 83-85% of consumers seek places that regularly sanitize, offer hand sanitizer, practice social distancing and whose employees take proper safety precautions like masks, gloves and sanitizer.
A dip in consumer confidence is evident in the latest market research from Destination Analysts. The company has been doing surveys of 1,200 travelers across the U.S. every week since March 15.
Firm CEO Erin Francis-Cummings said last week, there was a 13-percentage point increase in the number of people surveyed who believed the coronavirus situation was going to get worse over the next month. Nearly 51 percent of people expect the outlook to worsen, and fewer than 20 percent now say they expect it will improve over the month.
We’re entering an age when buzzwords like “impact travel” and “voluntourism” are back, and magazines like Condé Nast Traveller are appointing “sustainability editors,” suggesting that more “responsible” vacations may be about to go mainstream. And according to tourism research and marketing firm Destination Analysts’ ongoing survey, once the travel freeze is behind us, more than half of American travelers plan on avoiding crowded destinations.
“For every one person who has little concern about their friends and family contracting the virus there are now this week five people who are highly concerned,” said Destination Analyst CEO Erin Francis-Cummings.
Francis-Cummings said optimism for fall travel has declined too.
“Now 45% expect to be traveling this fall that’s down from two weeks ago when it was at nearly half.”
Just one in five Americans — or 20% of travelers — are ready to travel or already are traveling without any hesitation, according to a study from Destination Analysts.
Although that’s a low figure, it’s also a sign of life as many travelers begin to step out of their homes after spending more than two months in quarantine due to Covid-19.
Shreveport-Bossier’s hospitality industry forges ahead despite challenges Nearly 60 percent of respondents surveyed recently by Destination Analysts stated that they look forward to traveling together as a family in the near future.
How travel will be different after the pandemic There’s already evidence of that beyond the obvious conclusion that Americans all need a break from being cooped up in their houses or interacting with the public in essential jobs: 69 percent in a survey by the consulting firm Destination Analysts say they can’t wait to travel again, and 53 percent that they expect to travel in the fall.
Business Travel After COVID-19: 5 Considerations for Employers, Business Travelers, and the Travel Industry Current sentiment in the U.S. among business travelers has found that employees may be more receptive initially to regional travel than extended trips, according to an April 28 survey conducted by Destination Analysts.
Data from a nationwide survey conducted by travel research firm Destination Analysts provided larger context within Gallagher’s presentation. It found 70% of respondents said they missed travel, but nearly half said they’d “get back in, but carefully.” A common refrain from respondents was travelers’ desire to move by car as opposed to commercial airline. While far more people were prepared to wait until 2021 to travel by plane, about 48% of individuals were ready to take a road trip between June and September.
With the weather warming up, kids wrapping up the school year, and people feeling confined after more than two months of sheltering in place, millions of Californians are eager to hit the road, but are feeling conflicted. On one hand, popular destinations such as beaches and national parks are open for visitors. On the other hand, health officials warn that the coronavirus pandemic is not over and people should stay home as much as possible. We discuss how coronavirus will impact this year’s travel season and how to stay safe if you do venture out.
Erin Francis-Cummings, President and CEO, Destination Analysts
Caroline Beteta, President and CEO, Visit California
Gregory Thomas, Lifestyle & Outdoors Editor, San Francisco Chronicle
Survey data released this week from Destination Analysts indicates people are eager to travel and will go to a destination based on their confidence in that destination’s COVID response and ongoing preparedness plans. Travel is likely to be more regional, within driving distance, and mass gatherings like concerts are unlikely to resume this summer.
Research indicates that many Americans are planning to travel during the summer months, with a focus on domestic travel. This would include staycations and regional travel.
Through research conducted by Destination Analysts, consumers said they are looking to relax on a beach or in remote spaces that connect with nature, which positions Puerto Rico in a product advantage.
A recent study from travel market research firm Destination Analysts indicated that nearly 41 percent of people surveyed said that the activity they missed most while staying in place was dining out with friends; but at the same time around 60 percent have hesitations about venturing back into dining rooms and expect to wait two-to-three months before they do. Local and state guidelines will also have an impact on how restaurants must operate in order to keep their staff and patrons as safe as possible.
A recent study by Destination Analysts indicated that excitement to get back out on the road has increased, with 70.6 percent of American travellers agreeing that they miss traveling and can’t wait to get out and travel again, however, 88 per cent indicated they’d initially travel with some trepidation.
In another survey by Destination Analysts, nearly 40 percent of respondents indicated they would be changing the types of destinations they choose to visit. It is likely that people will choose to travel regionally at first, with long-haul domestic travel and international travel likely to return to normal levels at a later time.
Walla Walla travel industry launches ‘Peace of Mind Pledge’. Travel research firm Destination Analysts, which has published findings of its Coronavirus Travel Sentiment Index Report every week since March 13, reports more than 70% of American travelers are excited to return to travel when they feel it is safe, the Peace of Mind Pledge announcement said.
Daydreaming of travel? 5 ways to save money now on future trips. A mid-May survey by research firm Destination Analysts found nearly seven in 10 Americans greatly miss vacationing, while more than half miss the planning itself. Forty-five percent predict they’ll take at least one road trip between now and the end of August, and 20% anticipate engaging in air travel during that time.
From mountains to deserts, park reopenings spur debate. Beaches or resorts and small towns or rural areas are among the top places that Americans now plan to visit on their first post-virus trip, according to Destination Analysts, a travel market research company.
According to an ongoing survey of travelers by Destination Analysts, a tourism research and marketing firm, more than half of American travelers say they plan to avoid crowded destinations when they resume traveling.
Survey: Americans want to wait to travel and want cleanliness. Thursday, a group of travel experts and business owners in the St. Johns County tourism industry discussed it in a virtual meeting. They considered information gathered during a travel research survey conducted in April and May of 1,200 Americans. Destination Analysts, a San Francisco-based research company that specializes in travel research, conducted the survey.
The District of Columbia, Destination DC and Tourism Partners Discuss Importance of Recovery Plans Once Travel is Safe. Robust sales and marketing will position DC for recovery. An independent ROI Study conducted by Destination Analysts and developed with DC’s CFO office showed that for every $1 DDC spent on “Discover the Real DC” spring and summer advertising in 2019, $3.03 came back to the city, which is the highest return yet.
A new survey by Destination Analysts suggests American travelers feel the worst of the coronavirus may soon be over. Their first order of business when the lockdowns lift? One in five say they’ll book a trip.
‘Be Safe. Be Smart. Have Fun’. Citing statistics from Destination Analysts, Outer Banks Visitors Bureau Executive Director Lee Nettles told the Dare County Tourism Board of Directors on April 16 that an estimated 74 percent of people are concerned about contracting COVID-19, with an even a higher percentage concerned about their family and friends being infected.
Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May, according to Destination Analysts.
Annual spending by travelers to the South Coast totals more than $1.9 billion, supporting more than 13,000 jobs and generating more than $56 million in yearly tax revenue, according to Destination Analysts, a tourism market research firm.
The visitors guide is instrumental in affecting travel to Albuquerque. In a survey conducted by Destination Analysts, Inc., 89% of undecided travelers reported that the visitors guide helped them make the decision to travel to Albuquerque
According to The State of the American Traveler winter 2019 report, conducted by the Destination Analysts research company, January will most likely see U.S. travelers vacate to New York.
Dave Bratton, founder of Destination Analysts, a tourism research company, says he doesn’t think adding food trucks or entertainment is needed to boost park visitation.
The survey of 415 travelers who were familiar with Carson City found the city’s most appealing aspects were scenic beauty and history, followed by overall ambiance, affordability, safety, V&T Railway and the cost of getting there.
The contract includes in-person surveys of hotel guests and day-trip visitors. Destination Analysts will also facilitate online surveys, video interviews, and meetings with sports and events planners. In addition, online surveys to gauge perception of Round Rock as a tourist destination are planned.
The new branding was developed after extensive research and development by Miles Partnership and Destination Analysts, in partnership with San Francisco Travel.
Adding to the trade tensions, Chinese travelers’ concern over safety, stricter security policies and airfare worked against travel to the U.S., tourism research group Destination Analysts said. Japan has overtaken the U.S. as the most-desired international travel destination for Chinese tourists in the group’s survey.
Speaking at Thursday’s State of the Tourism Industry at the county convention center, David Reichbach of Destination Analysts, said travel trends aren’t completely positive for the industry overall.
Visit Napa Valley released the 2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile reports, with results of a yearlong research study conducted by Destination Analysts.
According to “The State of the American Traveler” research by Destination Analysts, over 57% of consumers are looking for travel discounts or bargains for their leisure travel plans this year.
“The company’s latest survey, titled “The State of the American Traveler,” suggests that travel businesses across the nation could see a dip in activity in 2019.”
“A California-based tourism market research firm named Destination Analysts studied the public’s perception of Charlottesville after its protests. It gathered opinions of the city when the protests happened and roughly five months after that date.”
“This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.”
“In a smackdown demonstration presented by Destination Analysts at eTourism Summit, the result was a technical knockout.”
“David Reichbach, director of analytics and data security at the San Francisco-based Destination Analysts, released findings from its 2016-17 Santa Barbara South Coast Visitor Profile and Tourism Economic Impact Study, which aims to understand visitors and the impact of their spending in the South Coast.”
“In a survey of travel-related businesses and organizations conducted by Destination Analysts for Travel Oregon in 2018 about the 2017 fire season, respondents indicated they were worried about the 2017 fires’ impact on 2018. ”
“To create the campaign, DDC worked with Destination Analysts on custom research in its target domestic markets along the East Coast corridor as well as Chicago and Los Angeles. Eight personas of the visitors likely to visit DC emerged from live interviews and surveys of thousands of consumers.”
“[Roger] Dow also pointed to research from Destination Analysts that found the United States remains the top most-desired destination among international travelers.”
“West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.”
“The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first-ever visitor profile and destination brand perception study throughout 2017.”
“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”
“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”
“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”
“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”
“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”
“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”
In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”
“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”
“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”
The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.
“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”
The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.