Press & Media

Will Travel Businesses Be In The Next Round Of PPP Stimulus?

After a national case surge in late June and early July reduced travel optimism, more people are planning on traveling in the closing weeks of summer and fall. A recent Destination Analysts survey indicates travel optimism is at its highest level since early June. Also, three-quarters of the 1,200+ respondents have travel plans in 2021. However, people are still planning to travel to nearby places and less-crowded destinations.

August 24th, 2020

5 Things We Know About Flying Right Now

Destination Analysts, a travel marketing research firm, has been doing a weekly survey of traveler sentiment for the past 22 weeks and found most recently that perennial destinations like Las Vegas and Orlando, Fla., remain high on the list of where people want to go, both before and during the pandemic. New to the top 10 list since the virus are places like Colorado and Alaska.

“People still want to go to Seattle and New Orleans, but because of the pandemic we’re seeing Colorado and wilderness destinations edge out those urban experiences,” said Erin Francis-Cummings, the chief executive of Destination Analysts.

Still, most of the 1,200 adult American travelers surveyed told the firm they won’t travel no matter how low the fares go. In the last survey, completed Aug. 9, 70 percent said no price cut would be large enough to get them to travel. “They are staying firm,” Ms. Francis-Cummings said, comparing the sentiment to the airline industry’s recovery from the 2008 recession. “Then, discounts were motivational. In the pandemic, a sizable percent are not budging.”

August 20th, 2020

Americans Reluctant To Travel

The weekly findings, posted on the Visit California tourism website and compiled by research groups SMARInsights and Destination Analysts, show that 29% of Americans say they need “a lot more time” to be ready to travel, and 25% say they need “a little more time” to be ready to travel.

About one quarter of Americans say are ready to travel but “feel some hesitation.” Eleven percent say they are ready to travel “with no hesitations,” and an equal percentage say they are already traveling.

July 23rd, 2020

Traveler confidence plummets as Covid-19 cases surge

Orlando’s tourism market is ready and open to welcome back tourists, but there’s a problem — the tourists aren’t ready to come back.

That’s based on a national survey of traveler sentiment by Destinations Analysts, a San Francisco-based travel and tourism market research firm. A weekly survey, the most recent for the week of July 13, showed that traveler sentiment is being impacted greatly by the rise in Covid-19 cases across the country.

“[A record] 46.7% of American travelers now say they don’t have any trip plans for the remainder of 2020. Only 41.1% express any meaningful enthusiasm about the possibility of taking a getaway in the next month (down from 57.7% at the end of May), and just 36.6% feel open to travel inspiration — levels not recorded since the height of the lock-down in April,” said the study.

July 22nd, 2020

Travel Industry Appeals to Congress for Aid Amid COVID-19 Resurgence

The latest polling data reflects the calamitous impact of recent national news on consumer sentiment when it comes to returning to travel. Destination Analysts’ research found that the percentage of respondents who plan to travel in fall 2020 is down to 36 percent from the 50 percent polled in early June.

July 21st, 2020

Travel industry petitions Congress for additional relief

According to a weekly survey from Destination Analysts, the percentage of people planning travel this fall declined to 36 percent for the week of June 12, down from 50 percent in early June.

July 20th, 2020

South Floridians choosing staycations instead of flying

Fear of catching the coronavirus on vacation has many people afraid to fly. According to a recent survey of travelers by Destination Analysts, 60% are turning to staycations as a safer option.

July 17th, 2020

California desert vacation rentals proving a popular pandemic-era getaway

But there’s still “a lot of uncertainty” in the marketplace, Minardi said. Destination Analysts, a market research firm for tourism, found in its latest weekly survey that 41.5% of American travelers say they don’t plan to travel in 2020.

And while 35.7% say they will travel in the fall, that number was about 50% at the beginning of June, Destination Analysts found.

July 14th, 2020

‘N95 mask and hand sanitizer at the ready’: The COVID-19 pandemic affects the future of Gen Z travel

As of the week of June 8, Generation Z, millennials and travelers in the South were the most excited about travel in the next month and were open to travel inspiration, according to Destination Analysts, a travel and tourism market research firm.

July 6th, 2020

Tourism: Visit Alexandria Shifts Strategy in Promoting Alexandria

They quickly realized that their previous calendar-based approach, which focused on seasons and events, would not work. Instead, they adopted a nimble and flexible approach that would allow them to adjust quickly to a variety of factors.

This new strategy was based on research and data on consumer sentiment. They looked at a number of national studies, in particular weekly surveys put out by Destination Analysts. Three key elements from the research stood out to Visit Alexandria: Consumers valued safety, flexibility and proximity.

July 6th, 2020

Want to travel to California? Not so fast.

Erin Francis-Cummings, the researcher from Destination Analysts, said that while every American likely could use a good getaway at this point in the coronavirus pandemic, the best decision for some might just be to stay put, or to do what the Reichels did, cancel and hope to travel another time.

“Is it moral to travel to or within California right now? I absolutely think you could certainly ask that question,” she said. “It goes against our DNA as Americans to be told we can’t do something, and I think people considered travel an important part of their lives before Covid-19. Some people might feel that it’s absolutely the right thing to do. Others may not be comfortable. There’s no right answer. It all comes down to behaving appropriately and taking necessary precautions — for you and for everyone else.”

July 4th, 2020

15 Crowd-Free Summer Vacations You Can Book Last Minute

After a long spring of being locked down at home, the sun-filled summer months seem especially welcoming this year. However, if you haven’t booked a summer vacation, you’re not alone. According to Destination Analysts, many Americans either canceled long-standing bookings when the pandemic hit or didn’t make vacation plans because of COVID-19 concerns. But with most natural areas open to visitors and attractions reopening their doors, everyone’s itching now to book a last-minute local vacation.

July 1st, 2020

Airline schedules returning to normal for Vegas

“Concerns about contracting COVID-19 have risen back up, but a majority of American travelers still plan to travel in this environment — even taking multiple trips in the remainder of this year,” according to a report from California-based Destination Analysts.

June 29, 2020

Little Rock Convention & Visitors Bureau, local partners provide resources for businesses, residents, and visitors

According to research from Destination Analysts, 75% of travelers will research how destinations and their businesses are managing the coronavirus situation before leaving on their trips. In a TripAdvisor study, 92% of respondents said the most important factor in determining accommodations after COVID-19 is Cleanliness. The same study said that when looking for restaurants, 83-85% of consumers seek places that regularly sanitize, offer hand sanitizer, practice social distancing and whose employees take proper safety precautions like masks, gloves and sanitizer.

June 29, 2020

Survey: Tourists getting cold feet to visit Nevada as COVID cases spike

A dip in consumer confidence is evident in the latest market research from Destination Analysts. The company has been doing surveys of 1,200 travelers across the U.S. every week since March 15.

Firm CEO Erin Francis-Cummings said last week, there was a 13-percentage point increase in the number of people surveyed who believed the coronavirus situation was going to get worse over the next month. Nearly 51 percent of people expect the outlook to worsen, and fewer than 20 percent now say they expect it will improve over the month.

June 25th, 2020

Local Voluntourism In MidCoast Maine: Redefining Travel In Covid Times

We’re entering an age when buzzwords like “impact travel” and “voluntourism” are back, and magazines like Condé Nast Traveller are appointing “sustainability editors,” suggesting that more “responsible” vacations may be about to go mainstream. And according to tourism research and marketing firm Destination Analysts’ ongoing survey, once the travel freeze is behind us, more than half of American travelers plan on avoiding crowded destinations.

June 23rd, 2020

Tourism in Las Vegas slow, survey shows people hesitant to travel during pandemic.

“For every one person who has little concern about their friends and family contracting the virus there are now this week five people who are highly concerned,” said Destination Analyst CEO Erin Francis-Cummings.

Francis-Cummings said optimism for fall travel has declined too.

“Now 45% expect to be traveling this fall that’s down from two weeks ago when it was at nearly half.”

June 23rd, 2020

Only 20% of travelers ready to vacation, says tourism study

Just one in five Americans — or 20% of travelers — are ready to travel or already are traveling without any hesitation, according to a study from Destination Analysts.

Although that’s a low figure, it’s also a sign of life as many travelers begin to step out of their homes after spending more than two months in quarantine due to Covid-19.

June 16th, 2020

Shreveport-Bossier’s hospitality industry forges ahead despite challenges Nearly 60 percent of respondents surveyed recently by Destination Analysts stated that they look forward to traveling together as a family in the near future.

June 12, 2020

When Will You Travel Again? Our Readers Weigh In Just 15 percent of you are waiting until 2021 to travel again, compared to 33 percent of the general population (according to a May 25 Destination Analysts poll).

June 11, 2020

How travel will be different after the pandemic There’s already evidence of that beyond the obvious conclusion that Americans all need a break from being cooped up in their houses or interacting with the public in essential jobs: 69 percent in a survey by the consulting firm Destination Analysts say they can’t wait to travel again, and 53 percent that they expect to travel in the fall.

June 11, 2020

NV casinos see mixed results Erin Francis-Cummings, president and CEO of Destination Analysts, a tourism research company, said many people aren’t looking to fly until the end of 2020 or early 2021 at the earliest.

June 10, 2020

Business Travel After COVID-19: 5 Considerations for Employers, Business Travelers, and the Travel Industry Current sentiment in the U.S. among business travelers has found that employees may be more receptive initially to regional travel than extended trips, according to an April 28 survey conducted by Destination Analysts.

May 29, 2020

Napa Valley shouldn’t expect tourism to substantially bounce back until 2021

Data from a nationwide survey conducted by travel research firm Destination Analysts provided larger context within Gallagher’s presentation. It found 70% of respondents said they missed travel, but nearly half said they’d “get back in, but carefully.” A common refrain from respondents was travelers’ desire to move by car as opposed to commercial airline. While far more people were prepared to wait until 2021 to travel by plane, about 48% of individuals were ready to take a road trip between June and September.

May 26, 2020

Hitting the Road This Summer? Where to Go and How to Stay Safe

With the weather warming up, kids wrapping up the school year, and people feeling confined after more than two months of sheltering in place, millions of Californians are eager to hit the road, but are feeling conflicted. On one hand, popular destinations such as beaches and national parks are open for visitors. On the other hand, health officials warn that the coronavirus pandemic is not over and people should stay home as much as possible. We discuss how coronavirus will impact this year’s travel season and how to stay safe if you do venture out.

Erin Francis-Cummings, President and CEO, Destination Analysts
Caroline Beteta, President and CEO, Visit California
Gregory Thomas, Lifestyle & Outdoors Editor, San Francisco Chronicle

May 26, 2020

Chris Carmichael’s Tips To Get The Most Out Of Summer Miles

Survey data released this week from  Destination Analysts indicates people are eager to travel and will go to a destination based on their confidence in that destination’s COVID response and ongoing preparedness plans. Travel is likely to be more regional, within driving distance, and mass gatherings like concerts are unlikely to resume this summer.

May 26, 2020

What the Future of Adventure Travel Looks Like

According to an ongoing survey by Destination Analysts, a tourism research and marketing firm, more than half of American travelers say they plan to avoid crowded destinations once the bulk of restrictions have eased.

May 21, 2020

Opportunity to Accelerate Tourism Recovery

Research indicates that many Americans are planning to travel during the summer months, with a focus on domestic travel. This would include staycations and regional travel.

Through research conducted by Destination Analysts, consumers said they are looking to relax on a beach or in remote spaces that connect with nature, which positions Puerto Rico in a product advantage.

May 20, 2020

How to Make Your Guests Feel Safe and Get them Back in the Door

A recent study from travel market research firm Destination Analysts indicated that nearly 41 percent of people surveyed said that the activity they missed most while staying in place was dining out with friends; but at the same time around 60 percent have hesitations about venturing back into dining rooms and expect to wait two-to-three months before they do. Local and state guidelines will also have an impact on how restaurants must operate in order to keep their staff and patrons as safe as possible.

May 19, 2020

Five questions with Travel Nevada

A recent study by Destination Analysts indicated that excitement to get back out on the road has increased, with 70.6 percent of American travellers agreeing that they miss traveling and can’t wait to get out and travel again, however, 88 per cent indicated they’d initially travel with some trepidation.

In another survey by Destination Analysts, nearly 40 percent of respondents indicated they would be changing the types of destinations they choose to visit. It is likely that people will choose to travel regionally at first, with long-haul domestic travel and international travel likely to return to normal levels at a later time.

May 18, 2020

Walla Walla travel industry launches ‘Peace of Mind Pledge’. Travel research firm Destination Analysts, which has published findings of its Coronavirus Travel Sentiment Index Report every week since March 13, reports more than 70% of American travelers are excited to return to travel when they feel it is safe, the Peace of Mind Pledge announcement said.

May 15, 2020

Daydreaming of travel? 5 ways to save money now on future trips. A mid-May survey by research firm Destination Analysts found nearly seven in 10 Americans greatly miss vacationing, while more than half miss the planning itself. Forty-five percent predict they’ll take at least one road trip between now and the end of August, and 20% anticipate engaging in air travel during that time.

May 14, 2020

From mountains to deserts, park reopenings spur debate. Beaches or resorts and small towns or rural areas are among the top places that Americans now plan to visit on their first post-virus trip, according to Destination Analysts, a travel market research company.

May 14, 2020

Tourism Industry Still in Waiting Mode. Through research conducted by Destination Analysts, consumers said they are looking to relax on a beach or in remote spaces that connect with nature, which positions Puerto Rico in a product advantage.

May 13, 2020

The Future of Travel, How the industry will change after the pandemic.

According to an ongoing survey of travelers by Destination Analysts, a tourism research and marketing firm, more than half of American travelers say they plan to avoid crowded destinations when they resume traveling.

May 7, 2020

Survey: Americans want to wait to travel and want cleanliness. Thursday, a group of travel experts and business owners in the St. Johns County tourism industry discussed it in a virtual meeting. They considered information gathered during a travel research survey conducted in April and May of 1,200 Americans. Destination Analysts, a San Francisco-based research company that specializes in travel research, conducted the survey.

May 7, 2020

The District of Columbia, Destination DC and Tourism Partners Discuss Importance of Recovery Plans Once Travel is Safe. Robust sales and marketing will position DC for recovery. An independent ROI Study conducted by Destination Analysts and developed with DC’s CFO office showed that for every $1 DDC spent on “Discover the Real DC” spring and summer advertising in 2019, $3.03 came back to the city, which is the highest return yet.

May 6, 2020

Life after coronavirus: Ready to travel as soon as it’s safe? So is everyone else

A new survey by Destination Analysts suggests American travelers feel the worst of the coronavirus may soon be over. Their first order of business when the lockdowns lift? One in five say they’ll book a trip.

May 2, 2020

We’re All Going on a Winter Holiday. More than half of Americans surveyed by Destination Analystsagreed their next vacation would be a “staycation.”

April 27, 2020

‘Be Safe. Be Smart. Have Fun’. Citing statistics from Destination Analysts, Outer Banks Visitors Bureau Executive Director Lee Nettles told the Dare County Tourism Board of Directors on April 16 that an estimated 74 percent of people are concerned about contracting COVID-19, with an even a higher percentage concerned about their family and friends being infected.

April 17, 2020

Americans Will Change How They Travel After Coronavirus

Destination Analysts‘ ongoing travel sentiment survey reveals how COVID-19 may more deeply change travel.

March 31, 2020

The coronavirus crisis is making travel cheaper. Here’s why you should resist the urge to buy.

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May, according to Destination Analysts.

March 17, 2020

“Two Glasses in” Podcast Celebrates Santa Barbara County Wine

Annual spending by travelers to the South Coast totals more than $1.9 billion, supporting more than 13,000 jobs and generating more than $56 million in yearly tax revenue, according to Destination Analysts, a tourism market research firm.

February 11, 2020

Visit Albuquerque Releases 2020 Official Albuquerque Visitors Guide

The visitors guide is instrumental in affecting travel to Albuquerque. In a survey conducted by Destination Analysts, Inc., 89% of undecided travelers reported that the visitors guide helped them make the decision to travel to Albuquerque

February 6, 2020

Megasbus Offering 200,000 Free Tickets to New York, Washington D.C., Chicago and More on Martin Luther King Jr. Day 

According to The State of the American Traveler winter 2019 report, conducted by the Destination Analysts research company, January will most likely see U.S. travelers vacate to New York.

December 3, 2019

Panel Suggests Privatizing Campgrounds In National Parks

Dave Bratton, founder of Destination Analysts, a tourism research company, says he doesn’t think adding food trucks or entertainment is needed to boost park visitation.

October 15, 2019

Alexandria Sets Tourism Record

Looking ahead to fiscal year 2020, Visit Alexandria will unveil a new destination advertising campaign, fueled by new consumer research by Destination Analysts, in January.

October 7, 2019

Carson City Hotel-Motel Transient Tax Discount Eliminated

The survey of 415 travelers who were familiar with Carson City found the city’s most appealing aspects were scenic beauty and history, followed by overall ambiance, affordability, safety, V&T Railway and the cost of getting there.

August 14, 2019

$150,000 Study to Evaluate Round Rock Tourism, Economic Impacts

The contract includes in-person surveys of hotel guests and day-trip visitors. Destination Analysts will also facilitate online surveys, video interviews, and meetings with sports and events planners. In addition, online surveys to gauge perception of Round Rock as a tourist destination are planned.

August 9, 2019

San Francisco Travel Association Reveals Brand Refresh

The new branding was developed after extensive research and development by Miles Partnership and Destination Analysts, in partnership with San Francisco Travel.

July 4, 2019

Chinese travel to US dips for first time in 15 years 

Adding to the trade tensions, Chinese travelers’ concern over safety, stricter security policies and airfare worked against travel to the U.S., tourism research group Destination Analysts said. Japan has overtaken the U.S. as the most-desired international travel destination for Chinese tourists in the group’s survey.

May 29, 2019

Some trends suggest slower growth in county’s tourism industry

Speaking at Thursday’s State of the Tourism Industry at the county convention center, David Reichbach of Destination Analysts, said travel trends aren’t completely positive for the industry overall.

May 9, 2019

Report says Tourism has a Powerful Impact on the Napa County Economy

Visit Napa Valley released the 2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile reports, with results of a yearlong research study conducted by Destination Analysts.

May 3, 2019

U.S. Travel Association Announces 10th Annual Daily Getaways and First-Ever Sweepstakes

According to “The State of the American Traveler” research by Destination Analysts, over 57% of consumers are looking for travel discounts or bargains for their leisure travel plans this year.

April 29, 2019

Tourism conference draws hundreds to Grand Traverse Resort

“The company’s latest survey, titled “The State of the American Traveler,” suggests that travel businesses across the nation could see a dip in activity in 2019.”


March 10, 2019

Chaos in Virginia: Will political scandals turn business, tourists away?

“A California-based tourism market research firm named Destination Analysts studied the public’s perception of Charlottesville after its protests. It gathered opinions of the city when the protests happened and roughly five months after that date.”


February 8, 2019

MarketScale Hospitality 01/23/19: Remembering a Legend

“This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.”

January 23, 2019

Talk to Me: Alexa Doesn’t Get It; Expedia Launches Action for Google Assistant

“In a smackdown demonstration presented by Destination Analysts at eTourism Summit, the result was a technical knockout.”

October 16, 2018

Goleta City Council Hears South Coast Visitor Profile, Tourism Economic Study

“David Reichbach, director of analytics and data security at the San Francisco-based Destination Analysts, released findings from its 2016-17 Santa Barbara South Coast Visitor Profile and Tourism Economic Impact Study, which aims to understand visitors and the impact of their spending in the South Coast.”

October 2, 2018

Oregon tourism up in smoke?

“In a survey of travel-related businesses and organizations conducted by Destination Analysts for Travel Oregon in 2018 about the 2017 fire season, respondents indicated they were worried about the 2017 fires’ impact on 2018. ”

September 28, 2018

Destination DC Announces Record 22.8 Million Visitors to the Nation’s Capital in 2017 and Previews New Advertising Campaign

“To create the campaign, DDC worked with Destination Analysts on custom research in its target domestic markets along the East Coast corridor as well as Chicago and Los Angeles. Eight personas of the visitors likely to visit DC emerged from live interviews and surveys of thousands of consumers.”

August 28, 2018

Tourism Industry Upbeat Despite Loss in Market Share

“[Roger] Dow also pointed to research from Destination Analysts that found the United States remains the top most-desired destination among international travelers.”

May 23, 2018

Visit West Hollywood Creates a New Name and New Logo

“West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.”

May 18, 2018

Marina del Rey’s New Visitor Study and 2017 Economic Impact Analysis Show Visitors Love L.A.’s Marina

“The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first-ever visitor profile and destination brand perception study throughout 2017.”

April 19, 2018

Meetings mean business for Sarasota County

“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”

March 12, 2018

Peninsula Players Theatre Awarded WAB Grant

“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”

March 9, 2018

Travel Oregon conducts wildfire survey

“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”

February 23, 2018

Year-to-year retail sales continue to fall in Charlottesville, but November shows growth

“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”

January 30, 2018

Study Shows Tourism Brings $1.9 Billion Into Santa Barbara’s South Coast Economy

“Santa Barbara tourism is rocking,” Francis-Cummings said.

October 19, 2017

Eclipse gave $127 million boost to Nebraska economy, tourism commission reports

“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”

October 16, 2017

Wine Institute Releases Results of New California Wine Tourism Survey

“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”

September 21, 2017

Your Printed Visitor Guide Can Be a Destination Marketing Machine

In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”

June 6, 2017

Destination Montana: Governor’s conference looks to capture more #MontanaMoments

“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”

March 15, 2017

New Research Allows Montana Tourism Leaders to Focus on Innovation

“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”

February 13, 2017

County tourism agency: Daily visitor spending up, ad campaign boosting economic benefit

The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.

January 25, 2017

It’s in the brand: symposium explores ways to market Montana products

“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”

September 12, 2016

Siskiyou TID works toward countywide marketing plan

The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.

September 1, 2016