Press & Media

Americans Will Change How They Travel After Coronavirus

Destination Analysts‘ ongoing travel sentiment survey reveals how COVID-19 may more deeply change travel.

March 31, 2020

The coronavirus crisis is making travel cheaper. Here’s why you should resist the urge to buy.

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May, according to Destination Analysts.

March 17, 2020

“Two Glasses in” Podcast Celebrates Santa Barbara County Wine

Annual spending by travelers to the South Coast totals more than $1.9 billion, supporting more than 13,000 jobs and generating more than $56 million in yearly tax revenue, according to Destination Analysts, a tourism market research firm.

February 11, 2020

Visit Albuquerque Releases 2020 Official Albuquerque Visitors Guide

The visitors guide is instrumental in affecting travel to Albuquerque. In a survey conducted by Destination Analysts, Inc., 89% of undecided travelers reported that the visitors guide helped them make the decision to travel to Albuquerque

February 6, 2020

Megasbus Offering 200,000 Free Tickets to New York, Washington D.C., Chicago and More on Martin Luther King Jr. Day 

According to The State of the American Traveler winter 2019 report, conducted by the Destination Analysts research company, January will most likely see U.S. travelers vacate to New York.

December 3, 2019

Panel Suggests Privatizing Campgrounds In National Parks

Dave Bratton, founder of Destination Analysts, a tourism research company, says he doesn’t think adding food trucks or entertainment is needed to boost park visitation.

October 15, 2019

Alexandria Sets Tourism Record

Looking ahead to fiscal year 2020, Visit Alexandria will unveil a new destination advertising campaign, fueled by new consumer research by Destination Analysts, in January.

October 7, 2019

Carson City Hotel-Motel Transient Tax Discount Eliminated

The survey of 415 travelers who were familiar with Carson City found the city’s most appealing aspects were scenic beauty and history, followed by overall ambiance, affordability, safety, V&T Railway and the cost of getting there.

August 14, 2019

$150,000 Study to Evaluate Round Rock Tourism, Economic Impacts

The contract includes in-person surveys of hotel guests and day-trip visitors. Destination Analysts will also facilitate online surveys, video interviews, and meetings with sports and events planners. In addition, online surveys to gauge perception of Round Rock as a tourist destination are planned.

August 9, 2019

San Francisco Travel Association Reveals Brand Refresh

The new branding was developed after extensive research and development by Miles Partnership and Destination Analysts, in partnership with San Francisco Travel.

July 4, 2019

Chinese travel to US dips for first time in 15 years 

Adding to the trade tensions, Chinese travelers’ concern over safety, stricter security policies and airfare worked against travel to the U.S., tourism research group Destination Analysts said. Japan has overtaken the U.S. as the most-desired international travel destination for Chinese tourists in the group’s survey.

May 29, 2019

Some trends suggest slower growth in county’s tourism industry

Speaking at Thursday’s State of the Tourism Industry at the county convention center, David Reichbach of Destination Analysts, said travel trends aren’t completely positive for the industry overall.

May 9, 2019

Report says Tourism has a Powerful Impact on the Napa County Economy

Visit Napa Valley released the 2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile reports, with results of a yearlong research study conducted by Destination Analysts.

May 3, 2019

U.S. Travel Association Announces 10th Annual Daily Getaways and First-Ever Sweepstakes

According to “The State of the American Traveler” research by Destination Analysts, over 57% of consumers are looking for travel discounts or bargains for their leisure travel plans this year.

April 29, 2019

Tourism conference draws hundreds to Grand Traverse Resort

“The company’s latest survey, titled “The State of the American Traveler,” suggests that travel businesses across the nation could see a dip in activity in 2019.”


March 10, 2019

Chaos in Virginia: Will political scandals turn business, tourists away?

“A California-based tourism market research firm named Destination Analysts studied the public’s perception of Charlottesville after its protests. It gathered opinions of the city when the protests happened and roughly five months after that date.”


February 8, 2019

MarketScale Hospitality 01/23/19: Remembering a Legend

“This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.”

January 23, 2019

Talk to Me: Alexa Doesn’t Get It; Expedia Launches Action for Google Assistant

“In a smackdown demonstration presented by Destination Analysts at eTourism Summit, the result was a technical knockout.”

October 16, 2018

Goleta City Council Hears South Coast Visitor Profile, Tourism Economic Study

“David Reichbach, director of analytics and data security at the San Francisco-based Destination Analysts, released findings from its 2016-17 Santa Barbara South Coast Visitor Profile and Tourism Economic Impact Study, which aims to understand visitors and the impact of their spending in the South Coast.”

October 2, 2018

Oregon tourism up in smoke?

“In a survey of travel-related businesses and organizations conducted by Destination Analysts for Travel Oregon in 2018 about the 2017 fire season, respondents indicated they were worried about the 2017 fires’ impact on 2018. ”

September 28, 2018

Destination DC Announces Record 22.8 Million Visitors to the Nation’s Capital in 2017 and Previews New Advertising Campaign

“To create the campaign, DDC worked with Destination Analysts on custom research in its target domestic markets along the East Coast corridor as well as Chicago and Los Angeles. Eight personas of the visitors likely to visit DC emerged from live interviews and surveys of thousands of consumers.”

August 28, 2018

Tourism Industry Upbeat Despite Loss in Market Share

“[Roger] Dow also pointed to research from Destination Analysts that found the United States remains the top most-desired destination among international travelers.”

May 23, 2018

Visit West Hollywood Creates a New Name and New Logo

“West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.”

May 18, 2018

Marina del Rey’s New Visitor Study and 2017 Economic Impact Analysis Show Visitors Love L.A.’s Marina

“The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first-ever visitor profile and destination brand perception study throughout 2017.”

April 19, 2018

Meetings mean business for Sarasota County

“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”

March 12, 2018

Peninsula Players Theatre Awarded WAB Grant

“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”

March 9, 2018

Travel Oregon conducts wildfire survey

“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”

February 23, 2018

Year-to-year retail sales continue to fall in Charlottesville, but November shows growth

“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”

January 30, 2018

Study Shows Tourism Brings $1.9 Billion Into Santa Barbara’s South Coast Economy

“Santa Barbara tourism is rocking,” Francis-Cummings said.

October 19, 2017

Eclipse gave $127 million boost to Nebraska economy, tourism commission reports

“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”

October 16, 2017

Wine Institute Releases Results of New California Wine Tourism Survey

“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”

September 21, 2017

Your Printed Visitor Guide Can Be a Destination Marketing Machine

In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”

June 6, 2017

Destination Montana: Governor’s conference looks to capture more #MontanaMoments

“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”

March 15, 2017

New Research Allows Montana Tourism Leaders to Focus on Innovation

“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”

February 13, 2017

County tourism agency: Daily visitor spending up, ad campaign boosting economic benefit

The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.

January 25, 2017

It’s in the brand: symposium explores ways to market Montana products

“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”

September 12, 2016

Siskiyou TID works toward countywide marketing plan

The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.

September 1, 2016