Check Out the Latest Insights We Presented at Travel Industry Events:
Press & Media
According to The State of the American Traveler winter 2019 report, conducted by the Destination Analysts research company, January will most likely see U.S. travelers vacate to New York.
Dave Bratton, founder of Destination Analysts, a tourism research company, says he doesn’t think adding food trucks or entertainment is needed to boost park visitation.
The survey of 415 travelers who were familiar with Carson City found the city’s most appealing aspects were scenic beauty and history, followed by overall ambiance, affordability, safety, V&T Railway and the cost of getting there.
The contract includes in-person surveys of hotel guests and day-trip visitors. Destination Analysts will also facilitate online surveys, video interviews, and meetings with sports and events planners. In addition, online surveys to gauge perception of Round Rock as a tourist destination are planned.
The new branding was developed after extensive research and development by Miles Partnership and Destination Analysts, in partnership with San Francisco Travel.
Adding to the trade tensions, Chinese travelers’ concern over safety, stricter security policies and airfare worked against travel to the U.S., tourism research group Destination Analysts said. Japan has overtaken the U.S. as the most-desired international travel destination for Chinese tourists in the group’s survey.
Speaking at Thursday’s State of the Tourism Industry at the county convention center, David Reichbach of Destination Analysts, said travel trends aren’t completely positive for the industry overall.
Visit Napa Valley released the 2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile reports, with results of a yearlong research study conducted by Destination Analysts.
According to “The State of the American Traveler” research by Destination Analysts, over 57% of consumers are looking for travel discounts or bargains for their leisure travel plans this year.
“The company’s latest survey, titled “The State of the American Traveler,” suggests that travel businesses across the nation could see a dip in activity in 2019.”
“A California-based tourism market research firm named Destination Analysts studied the public’s perception of Charlottesville after its protests. It gathered opinions of the city when the protests happened and roughly five months after that date.”
“This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.”
“In a smackdown demonstration presented by Destination Analysts at eTourism Summit, the result was a technical knockout.”
“David Reichbach, director of analytics and data security at the San Francisco-based Destination Analysts, released findings from its 2016-17 Santa Barbara South Coast Visitor Profile and Tourism Economic Impact Study, which aims to understand visitors and the impact of their spending in the South Coast.”
“In a survey of travel-related businesses and organizations conducted by Destination Analysts for Travel Oregon in 2018 about the 2017 fire season, respondents indicated they were worried about the 2017 fires’ impact on 2018. ”
“To create the campaign, DDC worked with Destination Analysts on custom research in its target domestic markets along the East Coast corridor as well as Chicago and Los Angeles. Eight personas of the visitors likely to visit DC emerged from live interviews and surveys of thousands of consumers.”
“[Roger] Dow also pointed to research from Destination Analysts that found the United States remains the top most-desired destination among international travelers.”
“West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.”
“The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first-ever visitor profile and destination brand perception study throughout 2017.”
“In a comprehensive 2017 study by Destination Analysts, meeting planners were interviewed about their needs, challenges and operations as well as their relationships with destination organizations.”
“The State of the American Traveler published in October 2017 that 34.5% surveyed traveled specifically to attend to a festival or special event in the past 12 months, almost double the percentage for sporting events travelers.”
“Travel Oregon is seeking comment from people affected by the Chetco Bar Fire as part of a study to analyze the economic repercussions of the 191,125-acre wildfire that blew up in the backcountry east of Brookings last summer.”
“David Bratton, managing director for Destination Analysts, said a national survey of about 2,000 leisure travelers revealed how some people are thinking about visiting Charlottesville after what happened last summer.”
“This data confirms the magnitude of the solar eclipse’s impact and we couldn’t be more pleased,” said John Ricks, Nebraska Tourism executive director, in a press release from the Nebraska Tourism Commission.”
“Commissioned by Wine Institute with support from a USDA grant and conducted by Destination Analysts of San Francisco, the comprehensive survey offers a profile of the typical California wine country visitor statewide and by region and examines their awareness, interests and behaviors.”
In 2014, the results of a study conducted by Destination Analysts, Inc. delved into the habits and demographics of potential visitors who request or pick up these publications. One major takeaway from this study was that “nearly 70% of (non-local) DMO visitor guide users take at least one trip to the destination after receiving the guide.”
“With an open mindset particularly among millennials about tourism, Montana must compete against the entire world for visitors, [Erin Francis- Cummings] continued, adding, ‘The good news is there’s high demand for outdoor destination brands.’”
“This research will help us to focus our story and audience, bringing to life that Montana is accessible, family-friendly, and ready for adventure.”
The study also showed that the top reason for a local visit was dining in restaurants, which 87 percent of respondents listed as their primary motivation, followed by shopping (62.8 percent) and outdoor recreation (34.5 percent). Nearly two-thirds of all visitors said “scenic beauty” was the area’s main attraction, according to the study.
“To be a great marketer, you need to see the world through your customers’ eyes,” she said. “Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand.”
The survey touched on a variety of facets, beginning with questions designed to gauge how well people know Siskiyou County and followed by a series of questions aimed at determining what Siskiyou County has to offer that can guide future marketing efforts.