Our latest The State of the American Traveler study shows that TikTokers are excited and ready to travel, and taking to TikTok for inspiration. In fact, nearly a quarter of American travelers under age 50 say TikTok is a platform they are MOST receptive to learning about places to travel! Is your travel brand on TikTok or using short-form, vertical video?
If your destination IS there – is your content resonating on this energetic social platform? If you’re interested in hearing travelers’ opinions about your destination brand and gaining insights about your TikTok content, we are here to help! Destination Analysts presents the Best Practices in TikTok Content for Travel Brands.
About the study:
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This study is for travel brands who are interested in learning how to engage with TikTok users and best practices for using it as a medium in their own marketing efforts. It combines over 400 American TikTok users and in-depth interviews to understand how travelers use this medium for travel planning and inspiration.
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This report was conducted by Destination Analysts in partnership with Miles Partnerships.
Primary research objectives:
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Assess how American TikTok users engage with the platform for travel planning and inspiration
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Understand American TikTok users’ perceptions of branded and sponsored content on the platform and compare those perceptions to their attitude toward user-generated and influencer content
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Gain insight into travel brand performance
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Examine types of content that resonates with users
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Examples of real content strategies
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