THE STATE OF THE AMERICAN TRAVELER INSIGHTS

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Best Practices in TikTok Content
Co-op Research Study

Gain critical insights to support your destination’s TikTok marketing strategy. Have your TikTok content evaluated by real users of the platform and gain specific insights into how your destination brand is performing among this lucrative audience.

Travel Passion Profile Reports—Available Now

In Destination Analysts' new Traveler Profile Series, this research sheds light on the passions that drive the destination decision-making process. This report series includes profiles of numerous traveler types, such as Foodies, Art Museum Enthusiasts, Hunters and many more.

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LEADING MARKET INTELLIGENCE FROM INDUSTRY EXPERTS

Let Destination Analysts help you with actionable insights into "the why" behind customers' decision-making

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COVID-19 TRAVEL INSIGHTS

Weekly updates on the current situation, effects on travel, predictive metrics and performance indicators

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RESOURCES FOR TOURISM ADVOCACY & RECOVERY

Reports and resources to assist you with tourism advocacy and recovery efforts

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RENOWNED INDUSTRY STUDIES

Get industry leading market intelligence with The State of the American Traveler™ and The State of the International Traveler™ reports

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RETURN ON INVESTMENT SOLUTIONS

Measure the ROI of your website, social media, print guides and advertising campaigns

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WEBSITE USABILITY TESTING

Maximize your website's effectiveness and generate more spending in your destination

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VISITOR PROFILES AND ECONOMIC
IMPACT ANALYSIS

Get accurate and easy-to-use profiles of your visitors' behaviors, opinions and economic impact using our industry-leading approach.

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BRANDING RESEARCH

Super charge your marketing with exceptional
brand insight

RESOURCES FOR TOURISM ADVOCACY & RECOVERY

Additional reports and resources to assist you with tourism advocacy and recovery efforts, including the economic impact of DMO assets like websites and visitor guides, benchmarks from pre-pandemic times, and research services to illuminate and support your ongoing strategy.

INDEPENDENT, TIMELY AND UNBIASED INSIGHTS INTO THE CURRENT STATE OF THE AMERICAN TRAVELER

Our American Traveler Insights toolkit provides key information to support our colleagues and the greater travel industry in navigating the constantly evolving landscape.

Get more information!

Latest Travel Industry Update

Destination Analysts’ team of industry experts summarizes the key findings to know now about the current state of the American traveler.

Featured Research: Travel Passion Profiles

As the pandemic ends, it will be more important than ever to understand the passions that drive the destination decision-making process. Destination Analysts’ Passion Profile Study is your go-to resource for critical insights about the vast and changing interests of today’s travelers. We’ve recently surveyed thousands of Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. This report series includes profiles of numerous traveler types, such as Foodies, Art Museum Enthusiasts, Music Festival Lovers and many, many more.

Just over 21 percent of Americans who travel report being “passionate” about food and cuisine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is . . . [READ MORE]

Nearly 17 percent of traveling Americans describe themselves as being “passionate” about theme & amusement parks. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing music, it is more important than . . . [READ MORE]

Featured Study

Advertising Creative Heat-Mapping

Each year, hundreds of billions of dollars are spent on advertising globally. The sheer volume of ad creative pushed out into the physical and digital space makes for a challenging environment to “break through the clutter” to engage consumers. Through Destination Analysts’ Creative Heat-Mapping Analysis, we will identify what elements of your advertisement are most successful in generating engagement and map the visual hierarchy in which consumers focus on them.

Learn how you can improve your marketing assets here.

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Take Your Marketing to the Next Level

Destination Analysts is a market research company providing travel & tourism businesses with powerful information to evolve and perfect their marketing strategy. Our suite of research solutions helps clients understand their customers and make informed decisions that lead to profitable marketing and advertising initiatives.

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