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Destination Analysts

LEADING MARKET INTELLIGENCE FROM INDUSTRY EXPERTS

Destination Analysts provides reliable, affordable tourism market research and implementation strategies.

RENOWNED INDUSTRY STUDIES

Get industry leading market intelligence with The State of the American Traveler™ and The State of the International Traveler™ reports

RETURN ON INVESTMENT SOLUTIONS

Measure the ROI of your website, social media, print guides and advertising campaigns

WEBSITE USABILITY TESTING

Maximize your website's effectiveness and generate more spending in your destination

VISITOR PROFILES AND ECONOMIC
IMPACT ANALYSIS

Get accurate and easy-to-use profiles of your visitors' behaviors, opinions and economic impact using our industry-leading approach.

BRANDING RESEARCH

Super charge your marketing with exceptional
brand insight

The Last Disaster of 2018

Natural disasters have taken a huge toll on some of America’s greatest travel destinations in the past few years.
Read more…

THE STATE OF THE AMERICAN TRAVELER

Hot off the Press! Check out Destination Analysts’ latest edition of The State of the American Traveler.

Learn more…

Test Your International Travel Knowledge!

How Well Do You Know International Travelers? Take The State of the International Traveler 2018 Quiz and find out!

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Take Your Marketing to the Next Level

Destination Analysts is a market research company providing travel & tourism businesses with powerful information to evolve and perfect their marketing strategy. Our suite of research solutions  helps clients understand their customers and make informed decisions that lead to profitable marketing and advertising initiatives.

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Featured Project

Visitor Profiles: Visit Napa Valley

The Napa Valley is a destination known for great food, impeccable wine and beautiful scenery. Because of this reputation, the Napa Valley has enjoyed the benefit of steady tourism rates during past years but had not conducted comprehensive visitor research to better focus its marketing efforts. It also did not understand how much visitation had actually grown and the economic impact of that growth on the county. Since Visit Napa Valley, had conducted little research into the destination’s visitors, they did not have actionable intelligence to work with in developing their advertising … Read more…

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Latest Insights

  • Welcome to 2019: American Traveler Sentiment WeakensJanuary 25, 2019 - 3:54 pm
  • Red Tide: DMOs & Ecological catastrophesDecember 21, 2018 - 9:30 pm
  • California DreamingDecember 21, 2018 - 9:25 pm

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Destination Analysts is a market research firm that provides reliable, affordable tourism market research and travel market research for Destination Marketing Organizations.
Located in the San Francisco Bay Area, serving a global audience.

The State of the International Traveler Study™

Order Your 2017 Custom Report Today.

Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markers for over 60 U.S. destinations. Custom reports are available for destinations including:

  • Alaska
  • Albuquerque, New Mexico
  • Anaheim/Disneyland, California
  • Anchorage, Alaska
  • Atlanta, Georgia
  • Atlantic City, New Jersey
  • Austin, Texas
  • Baltimore, Maryland
  • Boston, Massachusetts
  • Branson, Missouri
  • Charleston, South Carolina
  • Charlottesville, Virginia
  • Chicago, Illinois
  • Dallas, Texas
  • Denver, Colorado
  • Detroit, Michigan
  • Hawaii
  • Hilton Head Island, South Carolina
  • Houston, Texas
  • Jacksonville, Florida
  • Kansas City, Missouri
  • Lake Tahoe area (California/Nevada)
  • Las Vegas, Nevada
  • Los Angeles, California
  • Louisville, Kentucky
  • Memphis, Tennessee
  • Miami, Florida
  • Minneapolis-St. Paul, Minnesota
  • Montana
  • Monterey County, California
  • Napa Valley, California
  • Nashville, Tennessee
  • New Orleans, Louisiana
  • New York City, New York
  • Newport Beach, California
  • Niagara Falls, New York
  • North Dakota
  • Oklahoma City, Oklahoma
  • Orlando, Florida
  • Outer Banks, North Carolina
  • Philadelphia, Pennsylvania
  • Phoenix, Arizona
  • Pittsburgh, Pennsylvania
  • Portland, Oregon
  • Rapid City, Mt. Rushmore, Badlands area
  • Reno, Nevada
  • Rural Nevada (outside Reno or Las Vegas)
  • Salt Lake City, Utah
  • San Antonio, Texas
  • San Diego, California
  • San Francisco, California
  • Santa Barbara County, California
  • Sarasota, Florida
  • Savannah, Georgia
  • Seattle, Washington
  • Sonoma County, California
  • St. Augustine, Florida
  • St. Louis, Missouri
  • St. Petersburg/Clearwater, Florida
  • Tampa, Florida
  • Texas (other areas of the state)
  • The Florida Gulf Coast
  • Washington, DC
  • Wyoming State
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