Additional reports and resources to assist you with tourism advocacy and recovery efforts, including the economic impact of DMO assets like websites and visitor guides, benchmarks from pre-pandemic times, and research services to illuminate and support your ongoing strategy.
As the pandemic ends, it will be more important than ever to understand the passions that drive the destination decision-making process. Destination Analysts’ Passion Profile Study is your go-to resource for critical insights about the vast and changing interests of today’s travelers. We’ve recently surveyed thousands of Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. This report series includes profiles of numerous traveler types, such as Foodies, Art Museum Enthusiasts, Music Festival Lovers and many, many more.
Just over 23 percent of Americans who travel report being “passionate” about food and cuisine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is . . . [READ MORE]
Nearly 17 percent of traveling Americans describe themselves as being “passionate” about theme & amusement parks. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing music, it is more important than . . . [READ MORE]
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Destination Analysts is a market research company providing travel & tourism businesses with powerful information to evolve and perfect their marketing strategy. Our suite of research solutions helps clients understand their customers and make informed decisions that lead to profitable marketing and advertising initiatives.
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