Our COVID-19 Insights toolkit provides key information to support our colleagues and the greater travel industry in navigating the constantly evolving landscape.
Visitor Profiles: Visit Napa Valley
The Napa Valley is a destination known for great food, impeccable wine and beautiful scenery. Because of this reputation, the Napa Valley has enjoyed the benefit of steady tourism rates during past years but had not conducted comprehensive visitor research to better focus its marketing efforts. It also did not understand how much visitation had actually grown and the economic impact of that growth on the county. Since Visit Napa Valley, had conducted little research into the destination’s visitors, they did not have actionable intelligence to work with in developing their advertising … Read more…