The State of the American Traveler TM

The Technology Edition

We’re happy to announce that The State of the American TravelerTM is now produced quarterly! This latest edition focuses on one of the most important topics in destination marketing: travelers’ use of technology. Download report

Join us this Thursday, June 2nd at 11:00am PDT/12:00pm MDT/2:00pm EDT for a webinar to explore this research in greater detail. Register now


Your Destination and the International Visitor

Don't miss the results of 2016's The State of the International TravelerTM Study. How do the top 62 destinations in American stack up against each other in the eyes of international visitors? Read more

American Travel Optimism Soars

The latest The State of the American Traveler shows American enthusiasm for leisure travel is at a record high. Read more


Need to Know: Avoiding Mobile Mistakes

Our educational series highlights some common mistakes DMOs make in their site’s mobile experience. Watch now

Perspective: Roll Another One for the Road

How do Americans really feel about legalized pot and tourism? We have the answers. Read more


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