• Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • The Netherlands
  • South Korea
  • United Kingdom

Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers, including how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items), deterrents to visiting the U.S. and more.

The upcoming 2023 edition of The State of the International Traveler will include fresh, new insights on when international travelers are most likely to visit the United States, motivations for visiting the U.S. and how to best reach these likely international travelers.

The State of the International Traveler also tracks the following metrics for over 60 U.S. destinations:

    • Destination Familiarity
    • Destination Appeal
    • Likelihood to Visit
    • Exposure to Advertising & Promotion

You can view our webinar presentation of the top findings from the 2021 edition of The State of the International Traveler Study at the link below.



The Full Report, including complete analysis of destination-specific questions for your destination and competitive destinations, is $9,500.

Reach out to myha@destinationanalysts.com to order your custom 2023 The State of the International Traveler report.

The State of the International Traveler Study™

Order Your Custom Report Today.

Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markets for over 60 U.S. destinations. Custom reports are available for destinations including:

  • Alaska
  • Albuquerque, New Mexico
  • Anaheim/Disneyland, California
  • Anchorage, Alaska
  • Atlanta, Georgia
  • Atlantic City, New Jersey
  • Austin, Texas
  • Baltimore, Maryland
  • Boston, Massachusetts
  • Branson, Missouri
  • Charleston, South Carolina
  • Charlottesville, Virginia
  • Chicago, Illinois
  • Dallas, Texas
  • Denver, Colorado
  • Detroit, Michigan
  • Hawaii
  • Hilton Head Island, South Carolina
  • Houston, Texas
  • Jacksonville, Florida
  • Kansas City, Missouri
  • Lake Tahoe area (California/Nevada)
  • Las Vegas, Nevada
  • Los Angeles, California
  • Louisville, Kentucky
  • Memphis, Tennessee
  • Miami, Florida
  • Minneapolis-St. Paul, Minnesota
  • Montana
  • Monterey County, California
  • Napa Valley, California
  • Nashville, Tennessee
  • New Orleans, Louisiana
  • New York City, New York
  • Newport Beach, California
  • Niagara Falls, New York
  • North Dakota
  • Oklahoma City, Oklahoma
  • Orlando, Florida
  • Outer Banks, North Carolina
  • Philadelphia, Pennsylvania
  • Phoenix, Arizona
  • Pittsburgh, Pennsylvania
  • Portland, Oregon
  • Rapid City, Mt. Rushmore, Badlands area
  • Reno, Nevada
  • Rural Nevada (outside Reno or Las Vegas)
  • Salt Lake City, Utah
  • San Antonio, Texas
  • San Diego, California
  • San Francisco, California
  • Santa Barbara County, California
  • Sarasota, Florida
  • Savannah, Georgia
  • Seattle, Washington
  • Sonoma County, California
  • St. Augustine, Florida
  • St. Louis, Missouri
  • St. Petersburg/Clearwater, Florida
  • Tampa, Florida
  • Texas (other areas of the state)
  • The Florida Gulf Coast
  • Washington, DC
  • Wyoming State

Click on the map above to see if your destination is tracked in The State of the International Traveler