Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers, including how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items), deterrents to visiting the U.S. and more.
The latest 2021 edition of The State of the International Traveler includes fresh, new insights on when international travelers are most likely to visit the United States, opinions of the U.S. as a result of the recent Presidential election and perceptions of how the U.S. has managed the COVID-19 pandemic.
The State of the International Traveler also tracks the following metrics for over 60 U.S. destinations:
- Destination Familiarity
- Destination Appeal
- Likelihood to Visit
- Bragging Rights
- Exposure to Advertising & Promotion