The State of the International Traveler ™

Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers, including how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items), deterrents to visiting the U.S. and more.

The upcoming 2023 edition of The State of the International Traveler will include fresh, new insights on when international travelers are most likely to visit the United States, motivations for visiting the U.S. and how to best reach these likely international travelers.

The State of the International Traveler also tracks the following metrics for over 60 U.S. destinations:

• Destination Familiarity
• Destination Appeal
• Likelihood to Visit
• Exposure to Advertising & Promotion

You can view our webinar presentation of the top findings from the 2021 edition of The State of the International Traveler Study at the link below.

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The Full Report, including complete analysis of destination-specific questions for your destination and competitive destinations, is $9,500.

Reach out to myha@destinationanalysts.com to order your custom 2023 The State of the International Traveler report.