The State of the American Traveler Study ™

Monthly, Destination Analysts surveys over 4,000 Americans who plan to travel in the next 12 months. The level of detail and findings of this study support the marketing needs of destinations, hotels, airlines, and many popular brands.

Travel brands can access The State of the American Traveler as either an online subscription service or receive monthly or quarterly, static reports.

This study is specifically designed for any travel brand that seeks input on American Travelers and how to best market to them. Understand:

  • Leisure travel sentiment

  • Travel expectations and motivations

  • Travel planning resources

  • Activities planned and media used

  • Top U.S. destinations of interest


Online Portal

Travel brands can purchase a 6 or 12 month subscription to the online portal which includes one PDF report. This robust, customizable reporting dashboard takes your understanding of the American Traveler to a whole new level. Click below to order the online version.

PDF Report

The State of the American Traveler is a robust report that can be customized to your specific travel needs. If you’d like to purchase The State of the American Traveler as a one-time annual report, please email Myha.

SATS Livestream

Travel brands, DMOs, and press are invited to attend our free summary of findings. Every month, DA presents our The State of the American Traveler livestream key findings followed by engaging and thought-provoking discussion on the latest trends and topics impacting travel.

Quarterly Edition

Destination Analysts partners with Miles Partnerships to deep-dive into The State of the American Traveler – Quarterly Edition to study the latest topics that impact the travel industry. See the link below for more details on attending.


Destination Analysts blog has the latest in impactful findings from the research. Destinations and travel brands use these insights to understand what’s going on in the minds’ of travelers.