Travel Passion Profiles Study | Destination Analysts

Understanding the passions that drive travel aspirations and decision-making will provide an important advantage to your travel or destination brand’s success. Destination Analysts’ Passion Profile Study is your go-to resource for critical insights about the vast and changing interests of today’s travelers. We’ve recently surveyed thousands of Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. This report series includes profiles of numerous traveler types, such as Foodies, Art Museum Enthusiasts, Music Festival Lovers and many, many more.

Each Profile Contains Valuable Marketing Insights:
  • Destinations they most want to visit
  • Where they live (states and MSAs)
  • Key travel motivations and interests
  • Travel brands they use
  • Media consumption & receptivity
  • Detailed demographic profiles
About the Report:

With each report you will receive access to a powerful online dashboard tool that includes all Passion Profiles purchased. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)  

 

Learn about Destination Analysts’ new research,
Travel Passion Profiles in this 30 second video.
 

Featured Profiles

Traveler Profile: Foodie Travelers | Destination Analysts

Just over 21 percent of Americans who travel report being “passionate” about food and cuisine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is . . . [READ MORE]

Traveler Profile: Golf Enthusiasts | Destination Analysts

Overall, 7.3 percent of traveling Americans describe themselves as being “passionate” about golf. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group . . . [READ MORE]

Traveler Profile: Camping Enthusiasts | Destination Analysts

Enjoying the great outdoors is a popular American pastime. Overall, 12.5 percent of traveling Americans describe themselves as being “passionate” about camping. This report profiles the opinions and trip behaviors . . . [READ MORE]

Traveler Profile: Wine Enthusiasts | Destination Analysts Overall, 13.1 percent of traveling Americans describe themselves as being “passionate” about wine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and winery regions that market to this group . . . [READ MORE]