Health & Wellness Enthusiasts

Traveler Profile: Health & Wellness Enthusiasts | Destination Analysts

11.7 percent of traveling Americans describe themselves as being “passionate” about fitness, health and wellness. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing active vacations, it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Health & Wellness Enthusiasts is your go-to resource for critical insights about the American travelers who are passionately health-conscious. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the Health & Wellness Enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) fitness, health and wellness (exercise, spas, yoga, organic foods, etc.)

Insights on Health & Wellness Enthusiasts Include:
  • The destinations they most want to visit
  • Where they live (states and MSAs)
  • Key travel motivations and interests
  • Media consumption & receptivity
  • Detailed demographic profiles
About the Report:

By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)

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