Resources for Tourism Advocacy & Recovery

In addition to our ongoing weekly Coronavirus Travel Sentiment Index, Destination Analysts has a number of reports and resources to assist you with tourism advocacy and recovery efforts, from economic impact estimations to traveling consumer insights—summarized below. Please reach out to us with any questions or ways we can support you. We will be adding to this list on an ongoing basis.

Economic Impact & ROI of Tourism

Destination Analysts has conducted a number of studies on the usage and economic impact of DMO-led marketing. You can use the averages from these studies to help estimate and report on what your DMO is likely bringing back to its community. If you need reports on the overall economic impact of tourism, estimates specific to your marketing assets, typical averages from destination advertising campaigns, or other related information, please don’t hesitate to reach out.

  • A Study of DMO Visitor Guides: User Profiles & Usage & Economic Impact (note: an updated version of this study is now ongoing—let us know if you would like to participate)
  • The Impact of DMO Websites: User Profiles, Conversion & Economic Impact Study
  • How DMO Social Media Marketing Drives Travel Decisions: Follower Profiles & Economic Impact Study
  • The Usage and Impact of State Tourism Office Websites (coming May 18th)
  • Coming soon: Insights on the Importance of DMO/State Tourism Office Websites during a Crisis, from the largest DMO cooperative research study ever

*Thank you to Miles Partnership and the DMA West Foundation for their sponsorship and support of these important research for destination marketing organizations


These reports can be importantly used to understand and report on benchmarks for travel and tourism—and the traveling consumer mindset—from pre-pandemic times.

  • Benchmarking Travel Sentiment for the Travel Industry’s Recovery from the Coronavirus Pandemic—Destination Analysts’ The State of the American Traveler Study tracks traveler sentiment quarterly since 2006, most recently in January 2020. In the May 25th edition of our Coronavirus Travel Sentiment Index Study, we asked several identical questions to our The State of the American Traveler Study in order to benchmark how travelers feel now compared to in the past, in order to better understand the situation the travel industry is in.
  • The State of the American Traveler—Destinations Edition January 2020—key insights into where, how and why Americans wanted to travel immediately before the pandemic took hold
  • The State of the American Traveler—Destination Management Edition October 2019—important information illustrating the threats to travel prior to the pandemic and to guide a sustainable tourism future back from COVID-19
  • 15 years of The State of the American Travelers study reports can be found here
  • The State of the Global International Traveler January 2020–A study of international travelers in 14 top feeder markets to the United States, including travel aspirations, intentions and planning behaviors. Executive Summary coming May 19th. In the meanwhile, you can read initial findings here

Research Services & Products

These research projects will provide critical insights to your ongoing and future tourism strategy. Destination Analysts is conducting these for several organizations; please reach out with any questions or for further information.

  • Resident Research: Local Travel + Business Patronage Intentions, Awareness & Sentiment towards Tourism
  • Brand Performance + Travel Intentions—track the awareness, consideration and perceptions of your destination/organization brand, intentions to visit and by whom
  • Key Travel Audiences for Conversion—learn the psychographic and demographic profiles of travel audiences that are most likely to convert to visitors and how to best message and market to them
  • Visitor Profile—gain custom, actionable insights into who is visiting and, most critically, why
  • Visitor Activity Analysis & Segmentation Using Geolocation Data—expertly analyzed geolocation data provides an important look at the “how” of visitor behavior
  • Profiles and Intentions of Customers/Owned Audiences—learn from your most loyal audiences and gain important marketing insights that can be used to attract new visitors