Website ROI

A website is a fundamental component of every Destination Marketing Organization’s overall marketing strategy, and it is important to know its economic benefits. Destination Analysts’ proprietary economic impact model for Destination Marketing Organizations provides exactly the data you need. We are widely known in the travel industry for our pioneering, customized research that is second to none for its reliability, affordability and transparency.

Our Website ROI Research Is Designed for Destination Marketing Organizations to:

    • Develop accurate and statistically reliable estimates of the incremental visitor activity and return on investment generated for your destination by your website.
    • Quantify and benchmark the effectiveness of your website.
    • Develop a demographic and psychographic profile of website users, as well as an analysis of their travel intentions and behaviors, which will ultimately improve content development and help advertising sales efforts.

How Does Our Website ROI Study Work?

Destination Analysts offers the industry’s most accurate and defensible model for estimating the economic impact of DMO websites. It is a two-step survey process that includes an online intercept survey, a follow-up survey (after the visit) and analysis and reporting.

A minimum six-month survey period is needed to collect an adequate, representative sample. A full year is ideal in order to capture any seasonality in destination travel patterns.

Here Is What You Will Receive

DMO’s receive a comprehensive report of the study, including the desired ROI metrics and key findings in both PowerPoint and web conference presentation.

For an example of our Website ROI Research, please see Digital ROI Study: Phoenix.

Click Here for information on our State Tourism Office Website User & Conversion Study – Cooperative Research Program