We Are Tourism Industry Specialists

Destination Analysts is a tourism research and marketing company based in San Francisco, California. We are a team of travel industry experts with extensive, hands-on experience working with some of the world’s greatest tourism brands and Destination Marketing Organizations.

We are widely known for our pioneering, customized travel and tourism research that is second to none for its reliability, affordability and transparency. We not only assist clients with the interpretation of their research results but the architecture and execution of strategy based on that research. Our travel studies, The State of the International Traveler™ and The State of the American Traveler™ , are standards in the industry.

We serve every type of Destination Marketing Organization and specialize in:

Please contact us to discuss your research needs.


<strong>Erin Francis-Cummings</strong>

Erin Francis-Cummings

President & CEO

Our leader, Erin Cummings, is at the forefront of developing research solutions that marry technology, big data and market research to assist the travel industry with deepening the understanding of travel decision processes and measuring ROI. With the globalization of travel, Erin develops research strategy to provide our clients with the intelligence they need to best market themselves in this exciting but competitive reality.

<strong>David Bratton</strong>

David Bratton

Founder & Managing Director

Our founder, Dave Bratton, is a widely respected DMO industry thought leader. Dave is well known for his creative approach to market research and solving client problems with rigorous, carefully-designed research programs.

<strong>Kimberly Vince-Cruz</strong>

Kimberly Vince-Cruz

Vice President

Kim envisions and implements Destination Analysts’ research studies and has full strategic control over their direction and scope. With a client-focused perspective, Kim customizes each research project’s methodology to best fulfill clients’ objectives.

<strong>David Reichbach</strong>

David Reichbach

Director of Analytics and Data Security

David Reichbach is a data analysis professional, as well as a highly regarded information privacy attorney. David oversees the analysis, retention and security of data collected in Destination Analysts’ many diverse research programs.

<strong>Myha Gallagher</strong>

Myha Gallagher

Director of Research

Myha manages the operational planning and implementation of field research for Destination Analyst’s portfolio of destination studies. Among other responsibilities, she oversees the year-long comprehensive research studies for both the Los Angeles Tourism and Convention Board and the San Francisco Travel Association.

<strong>Melissa Elkins</strong>

Melissa Elkins

Director of Research

Melissa is a highly-skilled research practitioner. She has over thirteen years experience in the tourism industry, where her primary focus has been destination research highlighting the value of tourism to destinations. As Research Director for Destination Analysts, Melissa manages all aspects of research projects, including both quantitative and qualitative efforts.

<strong>Chingun Ganzorig</strong>

Chingun Ganzorig

Research Manager
<strong>Stefanie Thompson</strong>

Stefanie Thompson

Field Research Manager
<strong>Mytho Vo</strong>

Mytho Vo

Field Research Manager
<strong>Olivia Haag</strong>

Olivia Haag

Office Manager


The Destination Analysts team does great work. With a DMO background, they understand the issues of importance to destinations and stay true to the purpose of the project. We have worked with them consistently since 2011, and they have not ceased to be thorough, responsive, and a pleasure to work with.

Chelsea McCreadyNashville Convention & Visitors Corporation

Destination Analysts provides us with crucial research and insights that we use to improve our marketing and sales efforts. Their data on ROI, traveler motivations and consumer behaviors guides us in our decision making and execution of our programs.

Tim ZahnerSonoma County Tourism Bureau

Thanks so much for being so conscientious in all our projects over the past ten years. Your wonderful insight and impeccable attention to detail are very much appreciated. I love working with you because I know your work will be top-notch every single time.

Mark D. ThompsonDallas Convention & Visitors Bureau

San Francisco Travel Association has been working with Destination Analysts for years and we appreciate their exceptional knowledge of the tourism industry and customer service. They are wonderful to work with and we highly recommend them as anyone’s research partner. Most recently they have executed a Website ROI Study, an Awareness & Understanding Study and we currently have two different Visitor Profile Surveys in the field.

Nicole HalmerSan Francisco Travel