Last Updated: August 7, 2020
Destination Analysts, Inc., doing business as Destination Analysts, is a travel and tourism market research firm based in San Francisco, California, USA. Destination Analysts provides research services that helps our clients understand their customers and make informed decisions that lead to profitable marketing and advertising initiatives.
This policy defines the commitment of Destination Analysts to protect the privacy of personal information that is collected or used during the course of conducting Destination Analysts marketing research activities. Destination Analysts will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this policy.
By using the Site or participating in Destination Analysts-branded research, you consent to the terms of this Policy, and this Policy forms a binding agreement between you and Destination Analysts. If you do not agree with the terms of this Policy, do not use the Site or participate in such research. Continued use of the Site or participation in such research constitutes your freely given, specific, and informed consent and agreement to the terms herein.
Notice to Survey Respondents
You acknowledge and agree that your participation in a survey or other market research program is completely voluntary, and that Destination Analysts’ use of your personal information is carried out with your consent. Destination Analysts may collect personal information directly from you when you voluntarily provide it to Destination Analysts, or Destination Analysts may obtain personal information from unrelated parties we collaborate with, including third-party panels who have obtained your consent.
Your Personal Information
Destination Analysts conforms its privacy and security practices to applicable laws, codes, and regulations, including, without limitation, the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
As used in this Policy, “personal data” and “personal information” mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked with a particular data subject, consumer, or household. Personal information includes information such as real names, postal addresses, email addresses, and social security numbers.
Under CCPA’s broad definition, “personal information” may also include unique identifiers, IP addresses, biometric information, internet or other network activity (such as browsing history, search history, etc.), geolocation data, audio/visual data, and even inferences which may be drawn from any of the above to create a profile about a consumer.
Destination Analysts may collect personal information when you voluntarily provide it, or when we receive it from third parties who have secured your consent to share it. Your participation in a survey or other research is voluntary.
We use your information to operate, evaluate, and improve our business, including for such purposes as developing new products and services, managing our communications, and analyzing our products. If you provide us with your name and contact information, we will use this information to answer requests from you, communicate with you regarding any services we are providing to you, inform you about new products and services (unless and until you opt-out of marketing information), and deliver email updates, newsletters, or other communications to which you’ve subscribed. We may also use information derived from cookies, pixels, and other technologies to determine your interests in particular surveys, advertisements, and other communications.
Any e-mail communications to you regarding new products and services, or any email updates, newsletters, or other communications to which you’ve subscribed, will contain a link with instructions for how to opt out of future communications of that type.
In the previous 12 months, we’ve collected, used, and shared personal information as described below:
Sources of Information
|Names, email addresses, phone numbers.||Provided directly via the Site, survey research, or direct communications with Destination Analysts.||Incentive fulfillment, communicating with you; newsletters; advertising new offerings; to communicate insights to our clients.||Destination Analysts’ Clients (only with your explicit consent)|
|Log files, including Internet Protocol (IP) address, browser type, ISP, browser language, the date and time of your request, operating system, referring/exiting pages, clickstream data, plug-in etc.||Collected directly from online users.||Analyzing web traffic and survey usage, optimizing survey platforms for different operating systems and analyzing authenticity of respondent; to communicate insights to our clients.||Not shared|
|Browsing information, such as date and time you visited our website, number of pages you viewed, time in seconds you spend on each page, and details of the any website you visited before and/or after participation in one of our surveys or other research program.||Collected from internet cookies attached to users while visiting website.||Site optimization for different operating systems. User optimization for survey participation and future research.||Destination Analysts’ Clients|
|Self-reported demographics (i.e. age, gender, education, etc.).||Provided directly via the Site, survey research, or direct communications with Destination Analysts.||Communicating with you for new offerings and opportunities; to communicate insights to our clients.||Destination Analysts’ Clients|
|Self-reported firmographics (i.e. employment-related information such as title and profession etc.).||Provided directly via the Site, survey research, or direct communications with Destination Analysts.||Communicating with you for new offerings and opportunities; to communicate insights to our clients.||Destination Analysts’ Clients|
|Self-reported profile information (i.e. political affiliation, technology usage, consumer preferences and ownership etc.).||Provided directly via the Site, survey research, or direct communications with Destination Analysts.||Communicating with you for new offerings and opportunities; to communicate insights to our clients.||Destination Analysts’ Clients|
|System Metrics inclusive of survey status (completed survey, terminated etc.) Length of time spent in a survey.||Collected via survey research.||Analyzing survey usage and tracking successful completion of a survey; to communicate insights to our clients.||Destination Analysts’ Clients|
Notice to California Residents
CCPA defines the term “sell” broadly. Its meaning includes “renting, releasing, disclosing, disseminating, making available, [and] transferring…for monetary or other valuable consideration.”
Under this definition, and the CCPA’s broad definition of “personal information,” Destination Analysts does not “sell personal information” about you to our vendors or other partners.
Categories of information we’ve otherwise disclosed for a business or commercial purpose (for example, for confidential use by our service providers) in the previous 12 months include:
|Name, email address, mailing address, phone number.|
|Browsing information, such as date and time you visited our website, number of pages you viewed, time in seconds you spend on each page, and details of the any website you visited before and/or after participation in one of our surveys or other research program.|
|Self-reported demographics (i.e. age, gender, education, etc.).|
|Self-reported firmographics (i.e. employment-related information such as title and profession etc.).|
|Self-reported profile information (i.e. political affiliation, technology usage, consumer preferences and ownership etc.).|
|System Metrics inclusive of survey status (completed survey, terminated etc.) Length of time spent in a survey.|
If you are a California resident, you also have the following special rights:
Your Right to “Know” and to Request Deletion
You have the right to know the categories and specific pieces of personal information we have collected about you. You have the right to know the categories of sources from which the personal information has been collected, the business or commercial purpose for collecting or selling personal information, and the categories of third parties with whom we share personal information.
You have the right to request deletion of personal information we’ve collected or maintain.
To exercise these rights contact us by filling out the following webform. We may ask you to provide additional information, such as first and last name and email in order to verify who is making the request.
Please note that any requested disclosures will only apply to the 12-month period preceding the request, and you are entitled to request disclosure regarding your personal information twice in any 12-month period.
Your Right to Opt Out of the “Sale” of Your Information
You have the right to opt out of the sale of your personal information. Destination Analysts does not sell your personal information.
Your Right to Non-Discrimination
You have the right not to receive discriminatory treatment by Destination Analysts for the exercise of the privacy rights conferred by the CCPA, including but not limited to by denying you services, charging different prices or rates, or providing you with a different level or quality of services. Please understand, however, that certain exercises of your rights may render it impossible for us to render services to you.
Your Right to Use an Authorized Agent
You have the right to designate an authorized agent to make a request under the CCPA on your behalf. To designate an authorized agent, please contact us as provided below. In order to verify you have authorized an agent we will require a signed, written authorization from you.
If you make a request to access or delete your information, we may ask you for additional information to verify your identity. This information may include: your full name, phone number, email address, or other basic personal information about you that we already have on file.
We may combine information that your device transmits, information that you actively submit, and information that we obtain from third party sources, including suppliers of market research sample and data marketing platforms that may direct you to our Site, as well as web publishers, advertisers, and online service providers that may have obtained information from you or your devices via cookies, pixels, and other tracking technologies.
Information Tracking Technologies
We may use a pixel or cookie to examine what is happening on third-party websites, including programs and sites with marketing and advertising partners, to improve the understanding of site traffic and market research effectiveness.
Do Not Track
Some browsers have a “do not track” feature that lets you tell websites you do not want to have your online activities tracked. Because these features are not yet uniform, we may not presently be able to respond to “do not track” signals. In any doubt, we will treat any “do not sell” or similar signals as opt-out requests under CCPA.
Other Communications from Destination Analysts
In addition to contacting individuals who have given us their information, Destination Analysts may also contact individuals who have visited the Site or may otherwise have interest in our products and services. All such communications from Destination Analysts will include a link allowing you to opt out of future communications. You may also opt out by following the instructions in the “Contacting Destination Analysts” section below.
Information Retention and Accuracy
We make efforts to ensure that personal information we receive, process, or maintain is accurate, complete, and reliable. We rely on the accuracy of the information provided directly to us but accept responsibility for the management and confidentiality of the personal information collected. In general, we keep personal information only as long as we need it to provide you the services you requested. We may also process data on behalf of third parties who have engaged us. We keep personal information processed on behalf of third parties for as long as needed to provide services to third party in question. However, we reserve the right to retain personal information for any period required by law or to comply with our legal obligations, resolve disputes, and enforce our agreements.
Protection of Personal Information
Destination Analysts uses reasonable security measures in an effort to prevent loss, misuse, and alteration of information under our control. We rely on various security procedures and systems to ensure the secure storage and transmission of data, including encryption and authentication technology licensed from third parties, to effect secure transmission of confidential information. Additionally, we have absolutely no control over the security of other sites you might visit, interact with, or do business with. If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps, by posting a notice on the Site if a security and/or sending an email to you at the email address you have previously provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach, or to withdraw your consent from receiving electronic notice, you should notify us.
Third Party Websites and Content
Contacting Destination Analysts
Destination Analysts will address all questions, complaints or requests concerning this Policy within 45 days of receipt. Please see the applicable details below:
Access and Correction
You may request access to your information by contacting us using the following webform. You have the right to correct, amend, or delete any information Destination Analysts has collected that can be identified as pertaining to you. To protect your privacy and security, Destination Analysts may also take reasonable steps to verify your identity before making corrections to or deleting your information. We will respond to your request for access to modify or delete your information within a reasonable timeframe.
All disputes arising under this Policy shall be governed by and interpreted in accordance with the laws of California, without regard to principles of conflict of laws. The parties to this Policy will submit all disputes arising under this agreement to arbitration in San Francisco, California, before a single arbitrator of the American Arbitration Association (“AAA”). The arbitrator shall be selected by application of the rules of the AAA, or by mutual agreement of the parties, except that such arbitrator shall be an attorney admitted to practice law in California. No party to this Policy will challenge the jurisdiction or venue provisions as provided in this section. Nothing contained herein shall prevent the party from obtaining an injunction.
We reserve the right to modify this Policy at any time. If we decide to change our Policy, we will prominently post those changes here and any other place we deem appropriate, so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make any material changes, we will notify you by notice on this Site. We will use information in accordance with the Policy as it was in effect at the time information was collected