This unique research into the meetings market and the DMO’s role is based on a survey of over 500 meeting planners and over two dozen in-depth interviews conducted by Destination Analysts in cooperation with Destinations International, Digital Edge and Miles Partnership.

  

INSIGHTS FROM THE REPORT:

  • Understand the trends driving how meetings will be considered and planned in the future
  • Gain deeper insight into meeting planners’ perceptions and use of DMOs and how they want to work with them
  • Explore what resources meeting planners use and how in their destination research, evaluation and selection phase
  • Identify successful destination marketing and advertising tactics and the reasons for their success
  • Develop a deeper understanding of the messaging and creative elements that will inspire meeting planners, gets their attention and differentiates a destination—across event types, business segments and meeting sizes
  • Generate a list of best practices for DMO meetings marketing strategy to advise the industry on how to effectively reach meeting planners

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You can watch highlights from our recent interviews of meeting planners as they share their perspectives on how destinations can stand out and what can get them to book business right now:

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If you have further questions about this study please reach out to
Destination Analysts’ Senior Research Director, Myha Gallagher HERE.