Entries by Erin Francis-Cummings

Applying Big Data to Destination Marketing

As with anything, treating big data as a magic bullet can lead to wounds This piece was inspired by a recent feature on NPR’s Science Friday that I consider a must-listen to for anyone who relies on or otherwise uses big data in their business processes: http://bit.ly/1Ymx6ap (the title is a perfect summation: “Why Machines Discriminant and How to Fix Them”). […]

American Travelers Just Keep Wanting More

A Travel “Epidemic” Is Here A strong optimism is pervasive amongst American leisure travelers, suggesting continued good times—or likely even better ones—are in store for the travel industry.  In the latest Destination Analysts’ The State of the American Traveler survey, which tracks traveler sentiment, expectations for near-term leisure travel have soared quite beyond what has […]