As with anything, treating big data as a magic bullet can lead to wounds This piece was inspired by a recent feature on NPR’s Science Friday that I consider a must-listen to for anyone who relies on or otherwise uses big data in their business processes: http://bit.ly/1Ymx6ap (the title is a perfect summation: “Why Machines Discriminant and How to Fix Them”). […]
A Travel “Epidemic” Is Here A strong optimism is pervasive amongst American leisure travelers, suggesting continued good times—or likely even better ones—are in store for the travel industry. In the latest Destination Analysts’ The State of the American Traveler survey, which tracks traveler sentiment, expectations for near-term leisure travel have soared quite beyond what has […]
I really love my job. One of the most rewarding parts of my work is helping clients show their communities and stakeholders that they’ve made good use of their funding by providing a positive return on investment. As many of you know, our philosophy at Destination Analysts is to always provide our clients with the […]
Travel Outlook for Q1 2015: Low Gas Prices, Fatter Wallets and a Counter-balancing Airfare Effect As travel moves into the depths of the off-season, our industry is poised for a stronger than normal performance. Conditions are ripe for increased travel volume and spending this winter. Driven by an improving labor market and sharply lower gasoline […]
When I read last week that that international visitors to the United States spent $19.2 billion on their trips to the United States in August alone, it made me want to put this number in perspective. After all, we live in a world where multi-billion dollar price tags are seemingly norm. Huge dollar figures are […]