Erin Francis-Cummings, President & CEO of Destination Analysts, has spent the last decade studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 100+ clients. Erin has designed research strategy and facilitated consumer research for some of the world’s greatest destination brands, including Bermuda, California, the Fiji Islands, Napa Valley, Florida, San Francisco, Washington DC, Chicago and Los Angeles. In addition to conducting research from brand auditing, to user experience to ROI analysis, she also oversees the production of Destination Analysts’ The State of the American Traveler—the travel industry’s longest-running and most relied on tracking study of American leisure travel sentiment and behaviors—and The State of the International Traveler—an annual study of the travel behaviors and perceptions of international travelers in 13 top feeder markets to the United States. A professional lifetime ago, Erin was the Advertising Manager for Amtrak and a Marketing Manager at the San Francisco Travel. A Los Angeles native and alumnae of UCLA, she now lives in San Francisco with her husband and two children.