Black travelers generate $63 billion in travel spending each year, making investing in marketing to them great business sense. Yet these travelers still find themselves under represented in travel marketing and subject to unwelcoming treatment. During our webinar on July 7th, 2020, Robin McClain, SVP of Marketing & Communications at Destination DC, led a […]
More than twice as many Americans took trips for the Fourth of July compared to Memorial Day, and those who did skewed younger, male, city dwellers with higher household incomes—offering some clues to travel’s near-term future. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or […]
After consistently improving throughout May and early June, with the alarming rise in cases in some of the most popular and populous areas of the country, American travel sentiment has reversed course—now nearly 4 in 10 say they don’t have plans to travel for the remainder of 2020. Travel advertising, nevertheless, still has the ability […]
Concerns about contracting COVID-19 have risen back up, but a majority of American travelers still plan to travel in this environment—even taking multiple trips in the remainder of this year. Meanwhile a perceived lack of appropriate pandemic-etiquette behaviors within their own communities is affecting people’s openness to tourists in town. IMPORTANT: These findings […]
As Americans begin to travel again, many are feeling drawn to destinations they are familiar with, rather than the siren of exploration. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March 15th, Destination Analysts […]
More Americans feel ready to travel and are exhibiting strong conviction about their upcoming travel plans, although safety remains an integral part of their trip decision-making process. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week […]
Americans continue to exhibit signs of feeling safer and have the travel plans to prove it. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March 15th, Destination Analysts has surveyed 1,200+ American travelers about […]
American travelers continue a slow march towards feeling safer, but the COVID-19 pandemic has wreaked havoc on the industry’s future—far worse than what was seen in the Great Recession. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. […]
As Americans gradually open back up to travel, they are making plans for their trips—the likes of which include beaches, parks, social distancing and hand sanitizer. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since […]
Americans’ caution-led feelings and plans for travel for the remainder of the year highlight the challenge travel providers face in devising their near-term strategies. But seeing your travel destination advertising online can inspire joy. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by […]