Despite growing pessimism and the President’s diagnosis, willingness to travel continues to improve, business travel resumption has increased and urban destinations appear poised for a comeback. For those Americans still engaging in travel avoidance, the wide distribution of an effective COVID-19 vaccine is far and away their top ranked condition for being comfortable traveling again. […]
During Destination Analysts’ industry update webinar on September 29th, Destination DC’s Senior VP, Marketing & Communications, Robin McClain, interviewed an incredibly talented panel of Black travel content creators—Kerwin McKenzie, Ime Umoh and Kareemah Ashiru—to understand how destination marketing organizations and travel brands could learn from their experiences and work with them. Here is the full […]
Although three-quarters (76.0%) of American travelers reported that the COVID-19 situation has affected their travels since the start of the pandemic, over one-tenth (12.1%) reported that they are already traveling according to our weekly Coronavirus Traveler Sentiment Index Study. During our industry update webinar on September 22nd, Destination Analysts’ Founder and Managing Director, […]
Although COVID-19 concerns are rising, nearly two-thirds of American travelers plan to take a trip this Fall, including some notable interest in workcations and schoolcations. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March […]
As Americans’ daily stress levels have recently increased, there will be a greater prioritization of having new experiences, escaping boredom and simply finding joy. Openness to travel—and feeling they will have a good time doing it—continues to bloom. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, […]
Although the ongoing pandemic has increased travel budget consciousness, lessening concerns about the virus has more Americans planning trips and improved confidence that travel can be done safely. Meanwhile 44% of American travelers say they would take an approved COVID-19 vaccine. IMPORTANT: These findings are brought to you from our independent research, which […]
Despite record levels of health and financial concerns caused by COVID-19, over one-third of American travelers took a trip in the summer of 2020. During our industry update webinar on September 8th, Destination Analysts’ President and CEO, Erin Francis-Cummings, interviewed a panel of travelers who took a trip in the pandemic summer to explore what […]
Over one-third of American travelers took a leisure trip in the Summer of COVID-19, with these trips providing a net increase in confidence that travel can be done safely right now. Meanwhile, based on American corporate workers anticipations, a full return to business travel may not be until April or later. IMPORTANT: These […]
Destination Analysts’ quarterly The State of the American Traveler Study has tracked American traveler sentiment, behaviors and opinions since 2006. The January 2020 Destinations Edition captured how Americans were thinking about and approaching travel before the onset of COVID-19. Read below for how much Americans were traveling and to which destinations, with whom they […]
Updated 8/31 at 11:30AM EST As Americans see travel as a means to achieving their desired emotional states, their prioritization of travel in their personal budgets is growing. But safety confidence in travel is still greatly needed. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, […]