Entries by Destination Analysts

The State of the American Traveler in October 2022—Valuing Travel in a Recession + Dealing with Natural Disasters

Do Americans see travel as a worthwhile investment even in the face of a recession? Many say yes—even viewing travel as essential spending. Meanwhile, American travelers seem to be experienced with considering and adjusting for natural disasters when it comes to travel planning. IMPORTANT: These findings are brought to you from our independent research, which […]

Luxury Travelers: A Profile

Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles Partnership. For our Fall 2022 Segments Edition, we looked at trending traveler profiles from The […]

Six Destinations Americans are Dreaming about Right Now

Every month as part of our The State of the American Traveler Study, Destination Analysts asks 4,000 panelists to share—in an open-ended format—which domestic and foreign destinations are at the top of their travel lists for the next 12 months. Here are the top 3 domestic and top 3 international destinations for U.S. travelers as […]

The State of the American Traveler in September 2022—The Outlook for Fall

Although frustration with the service issues experienced in an uber-crowded summer season and a continued seriousness about financial concerns pose challenges for the travel & hospitality industry, the outlook for Fall travel still looks comforting. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any […]

The State of the American Traveler in August 2022—Air Service Challenges, Financial Anxieties

Air travel woes and service shortages are providing some reasons for Americans not to increase their travel, but not more so than looming financial concerns. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent […]

The State of the American Traveler in July 2022—What Rising Concerns about Costs, Crime & Safety Mean for Travel

Rising costs continue to mean a rising impact on Americans’ travel volume potential. Current levels of concern about crime-related issues while traveling are also elevated and notable. Meanwhile, the U.S. dropping COVID testing requirements for entry has caused a surge in Americans’ likelihood to travel internationally this year. IMPORTANT: These findings are brought to you […]

The State of the American Traveler in June 2022—The Role of Psychographics, High Prices and Ad Imagery

Yes, high travel prices are having an impact although travel demand remains strong. Travelers still get their heart strings pulled by landscape and sunset images in travel advertising. As always, marketers would be wise to dig deeper into pyschographics to target their most fruitful audiences. IMPORTANT: These findings are brought to you from our independent […]

The State of the American Traveler in May 2022—Inflation-Induced Considerations

Although their high enthusiasm and commitment to travel remains intact, gas prices and inflation have a number of American travelers predicting they will make some adjustments to their upcoming trips. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]

The State of the American Traveler in April 2022—Changed but Highly Motivated

Despite concerns about inflation and gas prices potentially impacting trip volume, Americans’ strong excitement for travel sustains. While today’s traveler is still trending towards shorter, closer to home and more carefully planned trips than before the pandemic, they are more motivated to travel than ever. IMPORTANT: These findings are brought to you from our independent […]

Feeling the Strain? A Look at American Travelers’ Current Financial Sentiment

Be it inflation, rising gas prices or other economic concerns, some financial strain is beginning to be evident in American travel sentiment. If you are like all the travel industry professionals we’ve heard from recently, you are probably thinking (or worrying) about the potential impact of surging gas prices, inflation and other economic-related issues on […]