Optimism about the coronavirus situation in the U.S. has plummeted and regression in safety perceptions has caused Americans to feel we’ve lost ground on the progress made towards a return to normalcy. The Delta variant is also disrupting Americans’ trip plans with 25.4% having postponed an upcoming trip and 18.9% cancelling a trip specifically due […]
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With increased savings and greater financial wellness, 44.6% of Americans feel that now is a good time to spend money on leisure travel. However, travelers are still feeling price conscious, with 59.2% agreeing that travel prices are generally too high right now—particularly hotel rates, gas, airfare and car rentals. In fact, these high travel prices […]
Americans are feeling the pangs of the travel industry’s labor shortages with 43.4% of recent overnight travelers agreeing that it seemed as though travel industry businesses were having trouble providing adequate service to travelers. But despite unsatisfactory travel experiences, some Americans are still feeling more enthusiastic about travel. IMPORTANT: These findings are brought to you […]
Americans are feeling the normalizing effects of the grand reopening, with more summer trips planned and minds opened for travel inspiration. However, the renewed travel activity across the country may be causing attitudes towards local tourism to backslide. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or […]
While some Americans plan to leave their current romantic partner, the more common lifestyle changes they anticipate post-pandemic include finding a healthier work/life balance, traveling more and also being more mindful of travel sustainability. 43% of travelers are now saying they are ready to move on from the pandemic and it appears that this health […]
As coronavirus cases in the United States continue to wane, the lasting effects of the pandemic can be good news for certain sectors of the travel industry. Over the past 15 months, American travel behaviors have clearly changed—including where travelers stay during their overnight trips. In fact, at the beginning of May 2021, […]
Despite many finding their fellow travelers irritating, Memorial Day trips boosted travel comfort & confidence, and now a pandemic record-breaking 80% of Americans say they are in a travel ready state-of-mind. To capitalize on this heightened readiness, marketers would be wise to reach travelers with advertising that is honest, friendly and big on fun. IMPORTANT: […]
A personal reflection in response to Destination Analysts’ June 1st, 2021 panel discussion with LGBTQIA travelers, by David Reichbach, Senior Director of Analytics & Data Security at Destination Analysts. Note: Views expressed here belong to David Reichbach and do not necessarily represent those of other Destination Analysts staff or the company itself. […]
With COVID-19’s impact on American travel sentiment plummeting and summer travel demand healthy, the majority say they are ready for large events like concerts and festivals—especially if they are outdoors: Yet expectations for destinations to take pandemic precautions remain, both across the U.S. and among younger travelers. IMPORTANT: These findings are brought to you from […]
As part of Destination Analysts’ ongoing traveling consumer panel series, our industry update webinar on May 11th was followed by an important discussion with LatinX travelers from around the U.S. Moderated by Melissa Elkins, Destination Analysts’ Director of Research, this conversation explored these travelers’ unique perspectives and how their personal experiences impact their travel […]