Entries by Destination Analysts

The State of the American Traveler in May 2023 — Risk of Travel’s Declining Value Perception

Americans’ love for travel continues, but the industry should heed warning signs—particularly feelings of a declining travel experience and the value they receive for their money—which may challenge this devotion. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]

The State of the American Traveler in April 2023—Potential Travel Spending Reductions, Top Travel Pet Peeves

Current financial sentiment may keep Americans from spending as freely as they did a year ago, however record levels of travel enthusiasm keeps them planning trips. Meanwhile, pet peeves about the travel experience abound, from transit delays to snoring seatmates. These findings are brought to you from our independent research, which is not sponsored, conducted […]

The State of the American Traveler—Destinations Edition 2023

Every quarter working with our smart friends at Miles Partnership, we take a deeper dive into important areas driving the travel industry’s management and growth. This further analysis allows Miles and Destination Analysts to provide additional insights towards evolving strategies. The Destinations Edition is where we take a particular look at our research on traveling […]

The State of the American Traveler in March 2023—Travel Tops Clothes & Restaurants in Spending Priorities; Emergence of ChatGPT

  Americans will prioritize travel in their household income’s spending in the coming months—over home improvements, clothing, entertainment and even dining out in restaurants. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent data […]

Welcome 2023! The State of the American Traveler in January—Americans’ Top Travel Predictions for the New Year

Wariness about the travel industry can be seen in American travelers’ predictions about what will happen in 2023. Yet they remain very excited about their travels ahead—from capitalizing on dream trips to enjoying more authentic experiences. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by […]

Irasshai! Japan is Open to Tourists Again, But What Does Americans’ Travel Intent Actually Look Like?

With Japan reopening its borders to tourism on October 11, 2022, for the first time since the initial lockdowns of the COVID-19 pandemic, we were curious about how interested American travelers are in visiting Japan in the next year. First, Destination Analysts wanted to understand how many American travelers are aware that Japan is now […]

The State of the American Traveler in December 2022—Holiday Travel Inspiration & the Importance of Deals and Rewards

Over half of American travelers say they are taking a vacation or other trip this holiday season, and the majority of these holiday travelers are still open to ideas and destination inspiration. Meanwhile, as many Americans feel a recession looming, deals, discounts and rewards programs are gaining importance. IMPORTANT: These findings are brought to you […]

The Important Work of Making Travel Accessible

  During Destination Analysts’ November 2022 webinar update on The State of the American Traveler, we sat down with representatives from Wheelchair Travel, Accessible Travel Solutions, as well as Travel Oregon and Visit Mesa to discuss broadening accessibility to travel experiences and increasing the industry’s ability to be more welcoming to all. You can watch […]