As Americans report lower anticipated travel budgets, they predict there will be less price gouging by travel companies. Meanwhile, on the marketing front, TikTok and podcasting continue to grow their reach as resources for travel inspiration. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or […]
AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no […]
Even with tighter budgets, Americans don’t appear to be sacrificing their travel. Instead, many anticipate spending differently on their trips, making compromises on food and dining experiences and shopping purchases over shortening trip days or even scrimping on lodging. IMPORTANT: These findings are brought to you from our independent research, which is not […]
Summer is upon us, and you may have seen some of the headlines around the expected surge of American travelers heading to Europe for vacation. NPR reported that the U.S. State Department is seeing record numbers of passport applications, and Allianz Partners anticipates that this summer will see a 55 percent increase compared to […]
Continued high excitement for, and willingness to prioritize, travel is driving another record summer—but travelers are shocked at the prices, and many are willing to make trip changes as a result. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. […]
Americans’ love for travel continues, but the industry should heed warning signs—particularly feelings of a declining travel experience and the value they receive for their money—which may challenge this devotion. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]
Current financial sentiment may keep Americans from spending as freely as they did a year ago, however record levels of travel enthusiasm keeps them planning trips. Meanwhile, pet peeves about the travel experience abound, from transit delays to snoring seatmates. These findings are brought to you from our independent research, which is not sponsored, conducted […]
Every quarter working with our smart friends at Miles Partnership, we take a deeper dive into important areas driving the travel industry’s management and growth. This further analysis allows Miles and Destination Analysts to provide additional insights towards evolving strategies. The Destinations Edition is where we take a particular look at our research on traveling […]
Americans will prioritize travel in their household income’s spending in the coming months—over home improvements, clothing, entertainment and even dining out in restaurants. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent data […]
Americans are feeling the love for travel as economic anxieties somewhat abate. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent data from over 4,000 American travelers collected in January 2023. […]