Do Americans see travel as a worthwhile investment even in the face of a recession? Many say yes—even viewing travel as essential spending. Meanwhile, American travelers seem to be experienced with considering and adjusting for natural disasters when it comes to travel planning. IMPORTANT: These findings are brought to you from our independent research, which […]
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Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles Partnership. For our Fall 2022 Segments Edition, we looked at trending traveler profiles from The […]
Every month as part of our The State of the American Traveler Study, Destination Analysts asks 4,000 panelists to share—in an open-ended format—which domestic and foreign destinations are at the top of their travel lists for the next 12 months. Here are the top 3 domestic and top 3 international destinations for U.S. travelers as […]
Although frustration with the service issues experienced in an uber-crowded summer season and a continued seriousness about financial concerns pose challenges for the travel & hospitality industry, the outlook for Fall travel still looks comforting. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any […]
Air travel woes and service shortages are providing some reasons for Americans not to increase their travel, but not more so than looming financial concerns. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent […]
Rising costs continue to mean a rising impact on Americans’ travel volume potential. Current levels of concern about crime-related issues while traveling are also elevated and notable. Meanwhile, the U.S. dropping COVID testing requirements for entry has caused a surge in Americans’ likelihood to travel internationally this year. IMPORTANT: These findings are brought to you […]
Yes, high travel prices are having an impact although travel demand remains strong. Travelers still get their heart strings pulled by landscape and sunset images in travel advertising. As always, marketers would be wise to dig deeper into pyschographics to target their most fruitful audiences. IMPORTANT: These findings are brought to you from our independent […]
Although their high enthusiasm and commitment to travel remains intact, gas prices and inflation have a number of American travelers predicting they will make some adjustments to their upcoming trips. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]
Despite concerns about inflation and gas prices potentially impacting trip volume, Americans’ strong excitement for travel sustains. While today’s traveler is still trending towards shorter, closer to home and more carefully planned trips than before the pandemic, they are more motivated to travel than ever. IMPORTANT: These findings are brought to you from our independent […]
Be it inflation, rising gas prices or other economic concerns, some financial strain is beginning to be evident in American travel sentiment. If you are like all the travel industry professionals we’ve heard from recently, you are probably thinking (or worrying) about the potential impact of surging gas prices, inflation and other economic-related issues on […]