What do meeting planners love about CVBs? What services do meeting planners wish to see more of from CVBs in order to make their destination top-of-mind? And, with a constantly changing industry, what are the predominant trends? Destinations International invited us to speak at their 2019 Annual Convention on the future of the meetings industry. […]
Author Archive for: Destination Analysts Inc.
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Our research team's collective thoughts and musings on the DMO industry.
Entries by Destination Analysts
Climate change is on the minds of many American leisure travelers. In fact, fully half (50%) say that they expect it to impact their travels in one way or another at some point in the next five years. Climate change has emerged as an impactor of travel decisions among half of American travelers. A recent […]
Travel-planning apps promise endless information to help us execute the perfect trip. Yet, our research shows us that these apps haven’t yet reached their fullest potential. How can destinations make the most out of their apps? The answer might be as simple as developing trust and personalization. Every year brings new, cutting-edge technological advancements. As […]
Search engine optimization for websites is now commonplace among companies, but image SEO isn’t as widely practiced and holds potential for unique user engagement. Whether images of your destination are used by travelers for in-market planning or merely travel inspiration, ensuring that these images are optimized across search engines is vital to destination exposure and […]
While A.I. bots are far from ubiquitous, their growing presence in American homes is undeniable. According a recent Destination Analysts’ The State of the American Traveler Survey, over 15 percent of travelers report having used such an artificial intelligent assistant device to plan their trips in the past year, up from 13.3% one year ago. […]
Global Tourism is booming. An estimated 1.3 billion persons traveled internationally in the past year, marking a robust 7 percent annual growth rate. However, it’s painfully clear that America hasn’t kept up. Our country has been losing market share, and with it, billions of dollars in tourism revenues. How much does the controversy swirling […]
Among the many intractable challenges DMO marketers face, deciding which traveler types to go after is always top-of-mind. One thing is clear though: our industry’s keen interest in the relatively nascent Chinese travel market is well-founded. Not only is the volume of potential visitors from China staggering, Chinese visitors intend to do the one thing […]
America may be the most high-profile of countries. What happens here can quickly find its way into the news around the world. Of course, no news travels more quickly than bad news, and America has recently had no shortage of such content. Mass shootings, wildfires, landslides, violent protests, hurricanes (and even now a volcanic eruption […]
Now trending on Instagram, YouTube, Pinterest and beyond, digital influencers are moving the needle for destinations of all types. Our latest research sheds some light on the extent of their impact. Influencer marketing has quickly grown into a big business over the past few years, and savvy destinations around the world are already working to […]