Entries by Destination Analysts

The State of the American Traveler in August 2023 —Travel Budgets and Planning Windows Shrink, TikTok & Podcasts Keeps Rising

  As Americans report lower anticipated travel budgets, they predict there will be less price gouging by travel companies. Meanwhile, on the marketing front, TikTok and podcasting continue to grow their reach as resources for travel inspiration.   IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or […]

Travelers React to AI-Generated Travel Ads

AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no […]

The State of the American Traveler in July 2023 — What Trip Spending Will be Compromised to Keep Traveling

  Even with tighter budgets, Americans don’t appear to be sacrificing their travel. Instead, many anticipate spending differently on their trips, making compromises on food and dining experiences and shopping purchases over shortening trip days or even scrimping on lodging.   IMPORTANT: These findings are brought to you from our independent research, which is not […]

The State of the American Traveler in June 2023 — Sticker Shock Results in Trip Changes Amidst a Record Summer Travel Season

Continued high excitement for, and willingness to prioritize, travel is driving another record summer—but travelers are shocked at the prices, and many are willing to make trip changes as a result. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. […]

The State of the American Traveler in May 2023 — Risk of Travel’s Declining Value Perception

Americans’ love for travel continues, but the industry should heed warning signs—particularly feelings of a declining travel experience and the value they receive for their money—which may challenge this devotion. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]

The State of the American Traveler in April 2023—Potential Travel Spending Reductions, Top Travel Pet Peeves

Current financial sentiment may keep Americans from spending as freely as they did a year ago, however record levels of travel enthusiasm keeps them planning trips. Meanwhile, pet peeves about the travel experience abound, from transit delays to snoring seatmates. These findings are brought to you from our independent research, which is not sponsored, conducted […]

The State of the American Traveler—Destinations Edition 2023

Every quarter working with our smart friends at Miles Partnership, we take a deeper dive into important areas driving the travel industry’s management and growth. This further analysis allows Miles and Destination Analysts to provide additional insights towards evolving strategies. The Destinations Edition is where we take a particular look at our research on traveling […]

The State of the American Traveler in March 2023—Travel Tops Clothes & Restaurants in Spending Priorities; Emergence of ChatGPT

  Americans will prioritize travel in their household income’s spending in the coming months—over home improvements, clothing, entertainment and even dining out in restaurants. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent data […]