Although anxiety came down a bit, so too did the highs seen last week in travel sentiment—however, overall, these sentiments remain in one of the better positions they have been in throughout the pandemic. Right now, scenic beauty, outdoor activities in warm weather, beach destinations and resorts, National Parks and road trips are still predominant […]
Author Archive for: Destination Analysts Inc.
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Our research team's collective thoughts and musings on the DMO industry.
Entries by Destination Analysts
As travel industry professionals, we are well aware that all facets of travel halted with the onset of COVID-19. The loss of business travel, an essential segment for the travel industry’s health, is a particularly painful hardship. According to the U.S. Travel Association, in 2019, direct spending on business travel by domestic and international travelers, […]
After the dark events of last week, it’s nice to report some remarkable light for our travel industry. Of the many positive metrics in American travel sentiment this week, here is a summary of all those that hit pandemic-period record-highs: Americans’ openness to travel inspiration (measuring 6.0 on a scale of 0-10) […]
Anxieties may be raised, but as Americans look out over the next month, they see an improving situation. For the travel industry, this means a delightful shift in sentiment towards travel, with openness to travel inspiration never higher in the last 10 months. IMPORTANT: These findings are brought to you from our independent […]
Americans are embracing travel in their optimism for a better 2021. However, it appears they plan to defer making their travel dreams reality until later in the year. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every […]
After long holding steady, the perceived safety of travel activities is now faltering with this current virus surge. However, the vaccine remains a light to many American travelers who are increasingly willing to take it. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced […]
Although the Christmas and ensuing travel season will be quite off of normal, Americans are seeing the light at the end of the tunnel grow brighter with vaccine progress. Now 46% have moved into the planning and booking stage for 2021 travel. IMPORTANT: These findings are brought to you from our independent research, […]
New pandemic-invoked travel rules, regulations and restrictions can be challenging to navigate. Of course, in this reality, compliance with these rules is critical to combatting the spread of COVID-19 and keeping people healthy and safe. In terms of how COVID-related travel restrictions have factored into travel this year, the December 14th wave of our Coronavirus […]
Americans’ anxiety about the coronavirus came on strong again this week, hammering travel sentiment for the near-term. However, news of imminent vaccines are once again having a profound impact on Americans’ outlook for 2021. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by […]
Although the COVID-19 pandemic has crippled travel for ten long months and counting, many Americans are feeling hopeful about the trips they will be able to take in 2021. As part of our industry update webinar on December 8th, Dave Bratton, Destination Analysts’ Founder & Managing Director, interviewed four travelers to shed light on what […]