Traveler Profile: Motorcycle Touring Enthusiasts | Destination Analysts
Only 5.9 percent of traveling Americans describe themselves as being “passionate” about motorcycle touring. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing outdoor activities, scenic drives, etc., it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Motorcycle Touring Enthusiasts is your go-to resource for critical insights about the America’s traveling motorcyclists. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the motorcycle touring enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) motorcycle touring.