Traveler Profile: Camping Enthusiasts | Destination Analysts
Enjoying the great outdoors is a popular American pastime. Overall, 12.5 percent of traveling Americans describe themselves as being “passionate” about camping. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Camping Enthusiasts is your go-to resource for critical insights about the American camper. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the Camping Enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) camping.