Family & Friends – Joy & Laughter – Jingles All The Way — the holiday season is a time of celebration and it is fast approaching. But it can be an especially challenging time with the coronavirus pandemic tossed into the mix. So, just how are American travelers planning to share their holiday cheer and […]
As we have seen at other points in the pandemic, the current increase in cases has heightened Americans’ concerns for their health and financial safety and adversely impacted feelings about travel—although there are signs that travel sentiment and behavior may not be as significantly impacted as during previous surges. Testing and social distancing look most […]
Here in San Francisco, where Destination Analysts’ is headquartered, we miss all the conventions we were fortunate to host pre-pandemic—and the visitors from around the world they brought. However, a recovery in this segment is happening. As of October 19th, our Coronavirus Travel Sentiment Index Study shows that 15.7% of American travelers overall—and […]
During Destination Analysts’ industry update webinar on October 20th, Destination Analysts’ President & CEO Erin Francis-Cummings interviewed a panel of HR and meeting planner professionals, including Elaine Cameron, Global Senior Director of Human Resources at Munchkin, Inc. Here are three insights that emerged about how HR views the return to business travel: Employee health and […]
It is critical that destination marketing be customer-first, led by traveling consumer desires. Using the McKinsey and Company’s framework for “The evolution of traveler needs being accelerated by major pre-COVID-19 trends,” Destination Analysts demonstrates how destination marketing can meet and succeed at each trend to make travel not just safer post pandemic, but better.
A strong growth in coronavirus cases across the U.S. has brought renewed anxiety among travelers, dampening their travel readiness and trip plans, including for the upcoming holidays. Meanwhile, niche travel for skiing/snowboarding and conventions/group meetings still appears to be moving steadily towards recovery. IMPORTANT:These findings are brought to you from our independent research, […]
During our industry update webinar on October 13th, Destination Analysts’ Founder & Managing Director, Dave Bratton, moderated a panel of leisure travelers to gain insight on the types and aspects of destination advertising that motivate travel right now. From their evaluation of current destination advertising, here are three key takeaways that emerged: 1. […]
Here we are in October 2020, and the novel coronavirus is still wreaking havoc on our health and economies. There have been nearly 8 million reported cases in the U.S. alone, including our own POTUS. Nevertheless, American travelers appear to feel more in control and less fearful of travel experiences, as a rising […]
As consumer aspiration and demand for travel continues to express itself, there is clearly growing optimism around leisure travel. The majority of American travelers continue to report at least tentative trip plans right now and at least a quarter say that leisure travel will be an essential or high priority in their spending over the […]
More Americans than ever during the pandemic period are recalling travel advertising and saying these ads are making them very happy—and seeing masked travelers in travel ads is a positive. Meanwhile, airlines’ potential induction of mandatory COVID-19 tests prior to boarding looks like it will help move more hesitant travelers back to flying. […]