As anxiety wanes and optimism gains, Americans are feeling more and more love for travel—and the advertising that inspires their wanderlust. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March 15th, Destination Analysts has […]
For the first time, optimism about the course the pandemic will take in the United States over the next month significantly outweighs pessimism. Nevertheless, Americans are frequently experiencing burn out and cabin fever and thus may need travel more than ever. IMPORTANT: These findings are brought to you from our independent research, which […]
In the Fall of 2020, Destination Analysts conducted a survey of over 240 DMO executives about change and disruption in the tourism industry, commissioned by and in partnership with BVK, as one part of their Destination Tailwind: A Strategy Series on transformational change. The findings from this research have important strategic implications for DMOs—from where […]
Less anxious and pessimistic about the pandemic, Americans still feel quite some distance from “normal” —particularly when it comes to travel. Meanwhile, as the year marches on, the proportion of Americans planning to travel within the next three months has grown. IMPORTANT: These findings are brought to you from our independent research, which […]
Anxiety about the pandemic is as high as ever right now, but driven by optimism about vaccine timelines, Americans keep seeing the light at the end of the tunnel grow larger and closer. This more hopeful outlook has lifted excitement about travel, with planned trips beginning to ramp up in May and urban destinations continuing […]
Although anxiety came down a bit, so too did the highs seen last week in travel sentiment—however, overall, these sentiments remain in one of the better positions they have been in throughout the pandemic. Right now, scenic beauty, outdoor activities in warm weather, beach destinations and resorts, National Parks and road trips are still predominant […]
As travel industry professionals, we are well aware that all facets of travel halted with the onset of COVID-19. The loss of business travel, an essential segment for the travel industry’s health, is a particularly painful hardship. According to the U.S. Travel Association, in 2019, direct spending on business travel by domestic and international travelers, […]
After the dark events of last week, it’s nice to report some remarkable light for our travel industry. Of the many positive metrics in American travel sentiment this week, here is a summary of all those that hit pandemic-period record-highs: Americans’ openness to travel inspiration (measuring 6.0 on a scale of 0-10) […]
Anxieties may be raised, but as Americans look out over the next month, they see an improving situation. For the travel industry, this means a delightful shift in sentiment towards travel, with openness to travel inspiration never higher in the last 10 months. IMPORTANT: These findings are brought to you from our independent […]
Americans are embracing travel in their optimism for a better 2021. However, it appears they plan to defer making their travel dreams reality until later in the year. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every […]