Despite feeling safer and increasingly more positive, many Americans do expect a longer term impact from the pandemic on their travel, from spending less to sticking outdoors. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week […]
There’s no doubt that marketing a destination is a complex undertaking. And with the advent of the COVID-19 pandemic, developing a successful destination marketing strategy came with added challenges. With a second pandemic Spring Break season upon us and a current 14.9% of American travelers who will travel specifically for Spring Break this […]
Americans appeared to respond to the nation’s vaccination vision with increased optimism and record-setting travel sentiment and expected trips for their 2021. Still, the travel industry cannot lose sight that COVID-19 continues to be top-of-mind, with 43.1% of Spring Break travelers saying they remain “very concerned” about contracting the virus on their trip. […]
We have had the pleasure of partnering with Miles Partnership and Digital Edge on our latest iteration of our meetings industry research, The CVB & The Future of the Meetings Industry: Marketing & Advertising Strategy Edition 2021. The findings from this research were shared on a webinar with Destinations International on February 10th […]
As a travel marketer, are you thinking enough about Gen Z? This generation of consumers is coming of age as travelers and could soon represent a significant share of travel spending—especially if our industry can get them hooked on travel (the way we did Millennials). Members of this generation were born after 1996 […]
A personal reflection on the 1-year anniversary of Destination Analysts’ Coronavirus Travel Sentiment Index, by Erin Francis-Cummings, President & CEO. Note: Views expressed here belong to Erin Francis-Cummings and do not necessarily represent those of other Destination Analysts staff or the company itself. It is Sunday, March 7th, 2021 and I just completed […]
Americans exhibit competing and complicated emotions around safety and travel—increasingly confident, dreaming and planning travel at pandemic record levels, as well as opening back up to urban destinations—but still largely leaning into pandemic measures and protocols. Meanwhile, the COVID crisis’ alteration of business travel may be with us longer than we may have thought. […]
Americans’ positivity towards travel reached more pandemic-era peaks as travel plans for even the next few months slowly but surely grow. In a sign of confidence about travel’s safety, Americans traveling for Spring Break look to be prioritizing new destinations for these trips. Most Americans, however, believe mask-wearing will be with us for several months. […]
With new daily cases and COVID-related deaths down significantly from January peaks, Americans are exhibiting more capacity for positive thoughts and feelings, especially about their travel. Exhale, give a thumbs up to a travel industry colleague and check out this summary of 15 positive pandemic-period travel sentiment records that were set this week: […]
New records in American travel sentiment this week are sweet music to the travel industry in the march back to normalcy. This summer looks especially promising —particularly for a larger return to commercial outdoor attractions and events. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted […]