A strong growth in coronavirus cases across the U.S. has brought renewed anxiety among travelers, dampening their travel readiness and trip plans, including for the upcoming holidays. Meanwhile, niche travel for skiing/snowboarding and conventions/group meetings still appears to be moving steadily towards recovery. IMPORTANT:These findings are brought to you from our independent research, […]
Author Archive for: Destination Analysts Inc.
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Our research team's collective thoughts and musings on the DMO industry.
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During our industry update webinar on October 13th, Destination Analysts’ Founder & Managing Director, Dave Bratton, moderated a panel of leisure travelers to gain insight on the types and aspects of destination advertising that motivate travel right now. From their evaluation of current destination advertising, here are three key takeaways that emerged: 1. […]
Here we are in October 2020, and the novel coronavirus is still wreaking havoc on our health and economies. There have been nearly 8 million reported cases in the U.S. alone, including our own POTUS. Nevertheless, American travelers appear to feel more in control and less fearful of travel experiences, as a rising […]
As consumer aspiration and demand for travel continues to express itself, there is clearly growing optimism around leisure travel. The majority of American travelers continue to report at least tentative trip plans right now and at least a quarter say that leisure travel will be an essential or high priority in their spending over the […]
More Americans than ever during the pandemic period are recalling travel advertising and saying these ads are making them very happy—and seeing masked travelers in travel ads is a positive. Meanwhile, airlines’ potential induction of mandatory COVID-19 tests prior to boarding looks like it will help move more hesitant travelers back to flying. […]
Despite growing pessimism and the President’s diagnosis, willingness to travel continues to improve, business travel resumption has increased and urban destinations appear poised for a comeback. For those Americans still engaging in travel avoidance, the wide distribution of an effective COVID-19 vaccine is far and away their top ranked condition for being comfortable traveling again. […]
During Destination Analysts’ industry update webinar on September 29th, Destination DC’s Senior VP, Marketing & Communications, Robin McClain, interviewed an incredibly talented panel of Black travel content creators—Kerwin McKenzie, Ime Umoh and Kareemah Ashiru—to understand how destination marketing organizations and travel brands could learn from their experiences and work with them. Here is the full […]
Although three-quarters (76.0%) of American travelers reported that the COVID-19 situation has affected their travels since the start of the pandemic, over one-tenth (12.1%) reported that they are already traveling according to our weekly Coronavirus Traveler Sentiment Index Study. During our industry update webinar on September 22nd, Destination Analysts’ Founder and Managing Director, […]
Although COVID-19 concerns are rising, nearly two-thirds of American travelers plan to take a trip this Fall, including some notable interest in workcations and schoolcations. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March […]
As Americans’ daily stress levels have recently increased, there will be a greater prioritization of having new experiences, escaping boredom and simply finding joy. Openness to travel—and feeling they will have a good time doing it—continues to bloom. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, […]