Now trending on Instagram, YouTube, Pinterest and beyond, digital influencers are moving the needle for destinations of all types. Our latest research sheds some light on the extent of their impact. Influencer marketing has quickly grown into a big business over the past few years, and savvy destinations around the world are already working to […]
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Our research team's collective thoughts and musings on the DMO industry.
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Natural and man-made disasters have been known to wreak havoc on a destination’s reputation and visitor volume. But how much do disasters truly affect the interest of travelers in visiting a destination, and how long do these effects linger? We asked American leisure travelers for an answer, and found that people may not hold onto […]
Did you know that, on average, 3.4 percent of DMO website users are converted by these sites from an undecided potential traveler to an actual visitor? Our recent landmark study of 13 Western U.S. DMO websites revealed that while this conversion factor may seem modest, the resulting economic impact to the DMOs’ communities is very […]
Early to bed and early to rise makes a man healthy, wealthy and wise. — Benjamin Franklin Ben Franklin understood something we modern folks have forgotten. Getting ample rest and relaxation is vital to a happy and productive life. Not only are we a chronically sleep deprived nation, with 40 percent of us getting less […]
There’s little denying that we’re living in uncertain times. Just days ago, who would have predicted mass protests at U.S. airports or newspaper headlines suggesting America’s tourism industry is closed for business? Our industry, and in fact, the American economy as a whole, depends on robust international travel. International travelers spent $246.2 billion in the […]
The U.S. travel industry will continue to grow in 2016, fueled by a strong domestic travel market. While regional performance will vary and the strong dollar and economic challenges abroad will test our ability in the short-term to grow international markets, overall the picture looks positive. In the absence of unexpected shocks, our model […]
Sharpen your pencils. It’s time to test your knowledge of international travelers. Until recently, detailed marketing intelligence on our international markets was hard to come by. We at Destination Analysts are devoted to changing this. The eight questions below are taken from this year’s The State of the International Traveler survey. This survey was conducted among […]
We are excited to share a video we have composed from interviews with our wonderful clients who discuss their experience working with Destination Analysts. We debuted this at the 2014 Marketing Outlook Forum in Atlanta where our team had an amazing time sharing, learning and interacting with other industry insiders. This video truly speaks to the caliber […]
The Generation of Yes and America’s Greatest Idea America’s National Parks are indeed our country’s greatest idea, but they face a serious challenge in attracting a new generation of digitally-oriented visitors. Attracting a more youthful audience is both a challenge and a great opportunity for the National Park Service. When it comes to travel, the […]
If you have any doubt that the Millennial Generation is the driving force behind the adoption of new technologies in travel industry, take a look at our latest State of the American Traveler infographic. It’s interesting to note, too, that Millennials use more traditional information sources at similar rates as their older counterparts. Posts […]