Day Hikers

Traveler Profile: Day Hikers | Destination Analysts

Nearly 12.3 percent of traveling Americans describe themselves as being “passionate” about day hiking. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing outdoor experiences, it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Day Hikers is your go-to resource for critical insights about these American traveling outdoors people. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the Day Hiker, defined as a traveler with an extremely high degree of interest (or passion for) day hike experiences.

Insights on Day Hikers Include:
  • The destinations they most want to visit for hiking experiences
  • The destinations they most want to visit
  • Where they live (states and MSAs)
  • Key travel motivations and interests
  • Media consumption & receptivity
  • Detailed demographic profiles
About the Report:

By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)

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Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markets for over 60 U.S. destinations. Custom reports are available for destinations including:

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