Mountain Biking Enthusiasts

Traveler Profile: Mountain Biking Enthusiasts | Destination Analysts

Only 4.6 percent of traveling Americans describe themselves as being “passionate” about mountain biking (off-road or gravel). This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing outdoor activities, it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Mountain Biking Enthusiasts is your go-to resource for critical insights about the America’s traveling mountain bikers. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the mountain bike enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) riding off-road or on gravel trails.

Insights on Mountain Biking Enthusiasts Include:
  • The destinations they most want to visit
  • Where they live (states and MSAs)
  • Key travel motivations and interests
  • Media consumption & receptivity
  • Detailed demographic profiles
About the Report:

By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)

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