Theater Enthusiasts

Traveler Profile: Theater Enthusiasts | Destination Analysts

Overall, 10.4 percent of traveling Americans describe themselves as being “passionate” about theater or plays (on or off-Broadway productions). This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Theater Enthusiasts is your go-to resource for critical insights about the America’s traveling theater enthusiasts. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the theater enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) theater or plays (on or off Broadway productions).

Insights on Theater Enthusiasts Include:
  • The destinations they most want to visit
  • Destinations desired specifically for theater experiences
  • Where they live (states and MSAs)
  • Key travel motivations and interests
  • Media consumption & receptivity
  • Detailed demographic profiles
About the Report:

By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)

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