Traveler Profile: Theater Enthusiasts | Destination Analysts
Overall, 12.7 percent of traveling Americans describe themselves as being “passionate” about theater or plays (on or off-Broadway productions). This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Theater Enthusiasts is your go-to resource for critical insights about the America’s traveling theater enthusiasts. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the theater enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) theater or plays (on or off Broadway productions).