Traveler Profile: Popular Music Concert Enthusiasts | Destination Analysts
Overall, 15.2 percent of traveling Americans describe themselves as being “passionate” about popular music concerts (e.g., pop, rock, hip hop, alternative, etc.) This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing music, it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Popular Music Concert Enthusiasts is your go-to resource for critical insights about the America’s traveling music lovers. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the pop music concert enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) this activity.