Entries by Destination Analysts

The Future of Travel-Planning Apps

Travel-planning apps promise endless information to help us execute the perfect trip. Yet, our research shows us that these apps haven’t yet reached their fullest potential. How can destinations make the most out of their apps? The answer might be as simple as developing trust and personalization. Every year brings new, cutting-edge technological advancements. As […]

Let’s Talk Image SEO

Search engine optimization for websites is now commonplace among companies, but image SEO isn’t as widely practiced and holds potential for unique user engagement. Whether images of your destination are used by travelers for in-market planning or merely travel inspiration, ensuring that these images are optimized across search engines is vital to destination exposure and […]

America’s Tourism Challenge: The Trump Slump Update

  Global Tourism is booming. An estimated 1.3 billion persons traveled internationally in the past year, marking a robust 7 percent annual growth rate. However, it’s painfully clear that America hasn’t kept up. Our country has been losing market share, and with it, billions of dollars in tourism revenues. How much does the controversy swirling […]

Three Reasons Destination Marketers are Obsessed with China

Among the many intractable challenges DMO marketers face, deciding which traveler types to go after is always top-of-mind.  One thing is clear though: our industry’s keen interest in the relatively nascent Chinese travel market is well-founded.  Not only is the volume of potential visitors from China staggering, Chinese visitors intend to do the one thing […]

DMO Websites and the 3.4% Rule

Did you know that, on average, 3.4 percent of DMO website users are converted by these sites from an undecided potential traveler to an actual visitor? Our recent landmark study of 13 Western U.S. DMO websites revealed that while this conversion factor may seem modest, the resulting economic impact to the DMOs’ communities is very […]