Entries by Destination Analysts

America’s Tourism Challenge: The Trump Slump Update

  Global Tourism is booming. An estimated 1.3 billion persons traveled internationally in the past year, marking a robust 7 percent annual growth rate. However, it’s painfully clear that America hasn’t kept up. Our country has been losing market share, and with it, billions of dollars in tourism revenues. How much does the controversy swirling […]

Three Reasons Destination Marketers are Obsessed with China

Among the many intractable challenges DMO marketers face, deciding which traveler types to go after is always top-of-mind.  One thing is clear though: our industry’s keen interest in the relatively nascent Chinese travel market is well-founded.  Not only is the volume of potential visitors from China staggering, Chinese visitors intend to do the one thing […]

DMO Websites and the 3.4% Rule

Did you know that, on average, 3.4 percent of DMO website users are converted by these sites from an undecided potential traveler to an actual visitor? Our recent landmark study of 13 Western U.S. DMO websites revealed that while this conversion factor may seem modest, the resulting economic impact to the DMOs’ communities is very […]

America’s Tourism Brand in the Time of Trump

There’s little denying that we’re living in uncertain times. Just days ago, who would have predicted mass protests at U.S. airports or newspaper headlines suggesting America’s tourism industry is closed for business? Our industry, and in fact, the American economy as a whole, depends on robust international travel.  International travelers spent $246.2 billion in the […]

Leisure Travel Outlook: Our Forecast for 2016

  The U.S. travel industry will continue to grow in 2016, fueled by a strong domestic travel market.   While regional performance will vary and the strong dollar and economic challenges abroad will test our ability in the short-term to grow international markets, overall the picture looks positive. In the absence of unexpected shocks, our model […]