Although frustration with the service issues experienced in an uber-crowded summer season and a continued seriousness about financial concerns pose challenges for the travel & hospitality industry, the outlook for Fall travel still looks comforting. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any […]
Air travel woes and service shortages are providing some reasons for Americans not to increase their travel, but not more so than looming financial concerns. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The key findings presented below represent […]
Rising costs continue to mean a rising impact on Americans’ travel volume potential. Current levels of concern about crime-related issues while traveling are also elevated and notable. Meanwhile, the U.S. dropping COVID testing requirements for entry has caused a surge in Americans’ likelihood to travel internationally this year. IMPORTANT: These findings are brought to you […]
Yes, high travel prices are having an impact although travel demand remains strong. Travelers still get their heart strings pulled by landscape and sunset images in travel advertising. As always, marketers would be wise to dig deeper into pyschographics to target their most fruitful audiences. IMPORTANT: These findings are brought to you from our independent […]
Although their high enthusiasm and commitment to travel remains intact, gas prices and inflation have a number of American travelers predicting they will make some adjustments to their upcoming trips. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. The […]
Despite concerns about inflation and gas prices potentially impacting trip volume, Americans’ strong excitement for travel sustains. While today’s traveler is still trending towards shorter, closer to home and more carefully planned trips than before the pandemic, they are more motivated to travel than ever. IMPORTANT: These findings are brought to you from our independent […]
Be it inflation, rising gas prices or other economic concerns, some financial strain is beginning to be evident in American travel sentiment. If you are like all the travel industry professionals we’ve heard from recently, you are probably thinking (or worrying) about the potential impact of surging gas prices, inflation and other economic-related issues on […]
The pandemic’s lessening impact and Americans’ heightened enthusiasm makes for a strong outlook for travel. Americans are demonstrating a propensity to seek new travel experiences, and thus more will be headed on international trips this year. With the increasing amount of travel, fortunately, the majority say they will make an effort to limit their personal […]
Americans look to be in love with travel, as their travel excitement and desire for inspiration is at record-breaking levels. With many trip plans already underway, the outlook for Spring looks happily robust. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or […]
American travel sentiment has recovered from Omicron and in some areas even soared to levels not seen since the Summer 2021 vaccine rollout-high. In this positive mindset, Americans have a strong openness to travel inspiration, seeking ideas from a variety of media. IMPORTANT: These findings are brought to you from our independent research, which is […]