Measurements of American travel sentiment continue to illustrate the dichotomy in the American psyche of the seriousness of the pandemic situation and the love for travel. Even with continued strong concern for COVID safety, societal exhaustion with the pandemic and a cultural propensity for optimism have resulted in increasing excitement for travel. IMPORTANT: These findings […]
With COVID remaining a fixture and Omicron continuing to impact trips, Americans welcome 2022 with an enthusiasm for travel that remains largely undeterred, focused on fun in the new year. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every […]
The impact of the Omicron variant on travel sentiment, trip plans and travel marketability are now measurable, although not yet at lows reached during the Delta variant period. Meanwhile, 30% of American travelers are still heading out for Christmas Holiday trips. IMPORTANT: These findings are brought to you from our independent research, which is not […]
The outlook for travel in 2022 is shaping up in a promising way, with more trips overall and to a more diverse set of destinations. The near-term outlook is also positive, although current COVID and financial concerns will need to be assuaged. IMPORTANT: These findings are brought to you from our independent research, which is […]
Amidst a pandemic-era near record high in resident sentiment towards local tourism, last week’s reopening of the U.S. borders to international travelers was welcome news to the majority of American travelers—many of whom may be now inspired to venture abroad themselves. Meanwhile it looks to be a busy Thanksgiving travel week—likely one that exceeds even […]
How has the pandemic changed Americans and their relationship to travel? Different affinities to wellness and work, travel that is more sustainable and more about connection with friends and family. As we move forward, it is also clear travel advertising has the opportunity to be much more inclusive. IMPORTANT: These findings are brought to you […]
Just in time for the holidays, enthusiasm for travel is rebounding from the Delta-variant demise, nearing early Summer levels. In fact, despite the pandemic continuing to depress travel demand from reaching 2019 levels, the outlook for the Holiday travel season looks bright. IMPORTANT: These findings are brought to you from our independent research, which is […]
Level of Excitement for Theoretical Getaways Predicts Following Month’s Hotel Occupancy Guest Post by Chelsea McCready, Senior Director of Hospitality Market Analytics for Costar Group Travel sentiment has been a hot topic since the onset of the pandemic. Hotels, airlines, tourism marketing organizations and hospitality investors are desperate to understand how potential travelers are thinking […]
Americans’ travel marketability continues to gradually recover from the Delta-variant damage but travelers are feeling more financial stress lately and some uncertainty about vaccine protection. Meanwhile, the reopening of the U.S. border to vaccinated international visitors is generating excitement for travel. And with the rash of poorly-behaved passenger incidents on airplanes lately, the concept of […]
Resigned that COVID is not going away anytime soon, the majority of travelers support regulations proposed to enhance traveler safety—from NFL games to the office. Fortunately, feelings of normalcy and optimism are starting to return and more Americans are once again marketable for travel. IMPORTANT: These findings are brought to you from our independent research, […]