Entries by Destination Analysts

The Evolution of Traveler Needs and Destination Marketing

  It is critical that destination marketing be customer-first, led by traveling consumer desires. Using the McKinsey and Company’s framework for “The evolution of traveler needs being accelerated by major pre-COVID-19 trends,” Destination Analysts demonstrates how destination marketing can meet and succeed at each trend to make travel not just safer post pandemic, but better.

Update on American Travel in the Period of Coronavirus—Week of October 19th

A strong growth in coronavirus cases across the U.S. has brought renewed anxiety among travelers, dampening their travel readiness and trip plans, including for the upcoming holidays. Meanwhile, niche travel for skiing/snowboarding and conventions/group meetings still appears to be moving steadily towards recovery.     IMPORTANT:These findings are brought to you from our independent research, […]

Advertising That Motivates Travel

  During our industry update webinar on October 13th, Destination Analysts’ Founder & Managing Director, Dave Bratton, moderated a panel of leisure travelers to gain insight on the types and aspects of destination advertising that motivate travel right now. From their evaluation of current destination advertising, here are three key takeaways that emerged:   1. […]

5 Insights from Island Destination Leaders

    Here we are in October 2020, and the novel coronavirus is still wreaking havoc on our health and economies. There have been nearly 8 million reported cases in the U.S. alone, including our own POTUS. Nevertheless, American travelers appear to feel more in control and less fearful of travel experiences, as a rising […]

Update on American Travel in the Period of Coronavirus—Week of October 5th

Despite growing pessimism and the President’s diagnosis, willingness to travel continues to improve, business travel resumption has increased and urban destinations appear poised for a comeback. For those Americans still engaging in travel avoidance, the wide distribution of an effective COVID-19 vaccine is far and away their top ranked condition for being comfortable traveling again. […]

In Case You Missed it: A Discussion with Black Travel Content Creators

During Destination Analysts’ industry update webinar on September 29th, Destination DC’s Senior VP, Marketing & Communications, Robin McClain, interviewed an incredibly talented panel of Black travel content creators—Kerwin McKenzie, Ime Umoh and Kareemah Ashiru—to understand how destination marketing organizations and travel brands could learn from their experiences and work with them. Here is the full […]

Traveler Confidence Increases With Each Successful Trip

    Although three-quarters (76.0%) of American travelers reported that the COVID-19 situation has affected their travels since the start of the pandemic, over one-tenth (12.1%) reported that they are already traveling according to our weekly Coronavirus Traveler Sentiment Index Study. During our industry update webinar on September 22nd, Destination Analysts’ Founder and Managing Director, […]

Update on American Travel in the Period of Coronavirus—Week of September 28th

Although COVID-19 concerns are rising, nearly two-thirds of American travelers plan to take a trip this Fall, including some notable interest in workcations and schoolcations.     IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March […]